Magic transforms traffic lights into popsicles

Friday, 5 September 2014 01:32 - - {{hitsCtrl.values.hits}}

With Magic, Sri Lanka’s No. 1 ice cream, even traffic lights associated with boredom and waiting can be simply magical. Now for the first time in Sri Lanka kids and kids at-heart can dig into delicious Magic Traffic Lights and add some magic to their routines. Senior Brand Manager – Magic Teresa Santos says this is the first time that three delectable flavours are coming together in a single stick. “This innovative product is a real thirst quencher with strawberry, orange and tangy mango flavours one on top of the other making it visually appealing and refreshing to taste,” she said. “Magic is all about bringing excitement to life and is closely associated with little daily celebrations and grand life changing moments. So we felt we wanted to capture this excitement that Magic as product is associated with and add excitement to even the most boring traffic light,” Teresa added. Magic is Sri Lanka’s most innovative ice cream and frozen dessert collection manufactured at its state-of-the art production facility in Banduragoda, Gampaha. The completely automated production facility is certified with ISO certification for Quality Management (ISO 9001: 2008), Environment Management (ISO 14001: 2004) and Food Safety Management (ISO 22000: 2005). Priced at just Rs. 20, Magic Traffic Lights is 75 ml of refreshment.

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