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Friday, 20 February 2015 00:00 - - {{hitsCtrl.values.hits}}
Illesh Marketing Partner Sharmila Rajkumar (left) and Illesh Marketing Proprietor Rajkumar Subash – Pix by Shehan Gunasekara
New Lloyd’s, a brand which has won the hearts of many for more than 35 years, having been well-established in the forefront in the wholesale markets through its product quality and services, have brought the perfect gift for the loving hearts this season.
Their newest product is the Instant Lasagne Kotthu Lovers Pack – Hot and Spicy Lover, ideal meal for two persons at a very special occasion. The 150 gram pack is ideal for everyone who is searching for the best taste, including young adults, people who are young at heart, busy professionals and children.
Lloyd’s Instant Lasagne Kotthu Lovers Pack – Hot and Spicy Lover meal is for two persons and can be easily prepared within just four minutes. Its main ingredient is semolina wheat, which is a nutritious flour and comes with three sachets, chilli paste, chicken flavour and soy sauce which means it comes with all the ingredients to prepare a perfect Lasagne Kotthu.
Making New Lloyd’s name closer to people who are in search of quality taste, the company recently opened a brand new outlet at the Special Economic Centre at Welisara where they are getting very good feedback from the customers and are looking forward to open such outlets island-wide in the near future. The company is also looking for sales agents around the island, so that the New Lloyd’s name will reach every nook and corner in Sri Lanka.
Founded by Samuel Subash in 1978 as ‘Deva Chemical Industries’, the company launched and introduced his products under the brand name Lloyd’s, starting off with green peas, noodles, pappadam, artificial vinegar, coconut vinegar and candles and were mainly marketed in Colombo wholesale markets before starting retail marketing in 1995, following the successful reach in the wholesale markets.
In 2012, Rajkumar Subash, son of the company’s founder rebranded the brand name Lloyd’s as New Lloyd’s under the company Illesh Marketing, with his wife and the legal partner of Illesh Marketing Sharmila Rajkumar.
Today there is a wide range of products under the New Lloyd’s brand, such as special noodles, steam flour, rice flour, vermicelli, instant chicken flavour kothu rotti, natural fresh lime juice, Limeola, artificial tamarind, chilli powder, masala powder, chilli pieces, turmeric powder and pepper powder, macaroni-lasagne kotthu, masala pappadam and ammami pappadam, all manufactured in a hygienic and clean environment at the company’s manufacturing plants.
Through Illesh Marketing, the New Lloyd’s pure Sri Lankan products range looks forward to be consumed and to be tasted by each and every Sri Lankan, for a reasonable and competitive price in the market.
