Periceyl joins hands with Albert Bichot

Thursday, 17 May 2012 02:06 - - {{hitsCtrl.values.hits}}

Since 1350, the Bichot family has made Burgundy its home for producing some of the finest French wines.

Today, Albert Bichot and Periceyl (Pvt) Ltd have joined hands to give Sri Lankan wine lovers a taste of some of the best from the region of Burgundy ensuring exceptional quality and a distinguished taste for your palate.

Director Commercial Christian Ciamos was in Colombo recently to familiarise the local market on the history, wine making process and value additions these wines have to offer. He said, “Having worked on the vinyards 25 years ago, I have a passion for the product and it is not just a business.”

In 1831, Bernard Bichot founded a merchant house bearing his name in Monthélie, a couple of kilometres south of Beaune. At the end of the 19th century, his grand‐son Albert Bichot brought new impulsion to the business and definitively installed its headquarters in Beaune. The family heritage has been perpetuated from father to son since then and in 1996, Albéric Bichot represents the sixth generation managing the company.

Alberic Bichot is driving the business through its latest challenges and is adapting it to changing markets and consumer demands. Under his momentum, an upstream quality control strategy was developed at the beginning of the 1980s in order to get the best fruit to create the best wine and best express terroir.

Albert Bichot’s expertise is also based on the respect for terroir and nature. The house implements sustainable vine‐growing, based upon observation and prevention. Its aim is that of protecting the earth, preserving it for the generations to come.

Albert Bichot has acquired vineyards in the most reputed growing areas. In addition to this expertise as a wine‐grower, Albert Bichot carefully sources grapes in order to vinify and age its “négoce” wines and therefore control quality as far as possible.

Albert Bichot owns four estates located at the heart of each “côte” (the winegrowing regions that make up Burgundy). In addition to the vines that grow there, each estate also boasts winemaking facilities devoted to a viticultural sub‐region and/or a colour of wine.

In total, Albert Bichot ages 100% of its wines and vinifies 60% of its regional appellations, 80% of its village appellations and 100% of its Premier and Grand Cru “We are proud to have Albert Bichot on our portfolio and serve the Sri Lankan market with some of the best of wines. I have worked with Bichot from 1986 and again in 2002 and elated to be working with the company once again,” said Periceyl Director Senaka Amarasekere.

He further said, “Bichot is a household name in Sri Lanka and we see a shift in trend as the market is now looking for a unique and high quality product when it comes to wines. The increase in demand for the high-end wines will surely be met with the range of Bichot we will be marketing in the near future.”

Year after year Albert Bichot strive to offer consumers fine, elegant, complex white wines and expressive, fruity red wines with well‐integrated tannins. More than following rules, the winemaker works towards letting terroir express itself at its best.

All of the wines that bear the Albert Bichot signature are produced with the same precision and attention to detail under the direction of Alain Serveau, Chief Winemaker.