Samaposha ReadyMix: Innovative product for Sri Lankan consumers

Friday, 15 August 2014 01:16 - - {{hitsCtrl.values.hits}}

Samaposha, the leading cereal brand of Plenty Foods Ltd., a subsidiary of Ceylon Biscuits Ltd. (CBL), recently introduced its newest offering the ‘Samaposha ReadyMix’ to the local market. Retaining all the fourfold nutrients of Samaposha – corn, soya, green gram and rice – the new ReadyMix’ comes with the same nourishment and convenience that users of this popularly recognised local cereal product are accustomed to. ‘ReadyMix’ offers a complete ready-to-eat cereal enhanced by its convenient preparation and nutritious value perfect for today’s busy and active lives. Moreover, this new product includes desiccated coconut and sugar and can be consumed instantly when required even when on the go. Aggala, coconut toffee and other favourite sweetmeats can now be easily prepared requiring only milk as an additional ingredient. For children as a supplementary meal, for executives in their busy offices or even to include in the picnic basket, the ‘Samaposha ReadyMix’ is a ready to eat preparation and the ideal companion. The airtight lid and container allows the contents of the mix to remain fresh and to be used repeatedly when required. For consumer convenience, the ‘ReadyMix’ is now available at leading grocery shops and supermarkets in 400g containers. Commenting on Samaposha’s recent introduction of its ReadyMix to the local market, Theja Peiris, General Manager Marketing of CBL, said: “We are constantly aware and strive to meet the demanding lifestyle changes of our consumers. Through research and innovation we have been able to create a product that provides high nutritional value and convenient to prepare. The popular Samaposha four-fold nutrients of corn, soya, green gram and rice, now offers a more convenient presentation through the new ReadyMix, saving time and energy benefitting all our consumers.” In addition to its main ingredients of corn, rice, soya and green gram, the four-fold cereals, Samaposha is also enriched with nine vitamins and iron, free of chemicals, flavours, colouring and preservatives. Samaposha maintains high quality production and safety standards and is the recipient of the SLS-1036, ISO-22000, HACCP and GMP certifications.