The Coffee Bean & Tea Leaf celebrates 50th anniversary

Tuesday, 4 June 2013 00:00 - - {{hitsCtrl.values.hits}}

Sri Lanka’s premier specialty coffee and tea retailer, The Coffee Bean & Tea Leaf (CBTL) and part of the California based brand, international franchise network, marked its 50th anniversary with the launch of their heritage, premium and handcrafted beverages with a whole host of promotions and events.

The promotional drinks launched, were offered at a promotional price of Rs. 50 per drink, were mainly; Chai Tea Latte, English Toffee Latte and English Toffee Ice Blended drink during the 50th anniversary Open House Event recently at the flagship store, Maitland Crescent and Colombo fort store, World Trade Centre.

The management of the CBTL Sri Lanka, also joined hands to cut a celebratory cake and unveil the CBTL single serve beverage system that allows you to prepare your favourite espresso, brewed coffee, brewed tea and delicious specialty beverages the CBTL has become famous for, easily at home or office with one touch, one perfect cup. Born and brewed in Southern California since 1963, the CBTL is the oldest and largest privately held specialty coffee and tea retailer in the United States.

Since opening our first café in Brentwood, California they have always been passionate about connecting loyal customers with carefully handcrafted products. The brand has more than 900 stores globally, and each day serves more than 100 million coffee and beverages worldwide in stores that epitomise the essence of the Southern Californian lifestyle. As the business grew, flavour and handcrafted beverages became cornerstones of the brand, including custom blended and roasted coffee varieties.

These personalised roasts were used in creating some of the blends that are still popular today. The cafe’s commitment to quality extends from seed to cup we’ve built relationships with the best coffee farms and private tea estates around the world, selecting only the top 1% Arabica beans and hand plucked, whole leaf tea. They’ve also created delicious innovations like The Original Ice Blended drink and the Chai Tea Latte. Now, 50 years later, the café’s connections to local communities have expanded to hundreds of cafes around the world. Their consistent dedication to serving premium coffee, tea and our signature beverage; The Original Ice Blended drink, had successfully gained confidence and assurance towards the café’s premium quality beverages among their loyal customers all over the world. The CBTL in Sri Lanka has their flagship store in Maitland Crescent/Horton Place, Colombo 7 Fort, The World Trade Centre, and Katunayake Airport with brewing soon in K-zone Ja-ela and many more stores to come, a award winning grade ‘A’ store 2013 by Colombo Municipal council.