The Coffee Bean & Tea Leaf introduces holiday season menu

Friday, 9 November 2012 02:48 - - {{hitsCtrl.values.hits}}

The Coffee Bean & Tea Leaf, Sri Lanka’s premier specialty coffee and tea retailer and part of the California based brand’s international franchise network, has launched its annual holiday season promotional drinks.

It also launched a series of new food dishes as part of a planned extension of its popular pastry range and ‘bistro’ style food menu.

The new drinks offered for the holiday season (from 1 November to 5 January) are dark chocolate and peppermint as an ice blended or latte (coffee based) or with cocoa, red velvet ice blended or with cocoa, iced candy cane tea latte, and winter dream tea latte (hot).

These drinks were chosen from a range of 21 Christmas holiday ‘specials’ created in California by the brand. The large number of seasonal products is not unusual for the Coffee Bean, which is known for its continuous inventiveness.

For nearly 50 years, the brand has led the market with its product innovation, epitomised by its invention of The Original Ice Blended beverage, which started the frozen coffee drink craze and created a new drink category globally.

New drink creations are launched six times a year, with the Christmas season being one of the most popular. All Coffee Bean stores worldwide also launch special Christmas décor for the festive season.

“Of our latest range of drinks, these have been selected for the universal popularity of their flavours,” said Dilano De Livera, Training and Marketing Manager for CBTL in Sri Lanka. “Dark chocolate and red velvet are the ‘in’ things at the moment,” added Chamila, a Senior Barista at the Coffee Bean’s flagship store in Maitland Crescent. “And Peppermint is popular in Sri Lanka.”

The new food dishes launched include a new pasta dish with beef goulash, a new salad with sesame and citrus chicken, a vegetarian quiche, and a new cupcake – the red velvet. As with all Coffee Bean and Tea Leaf food and pastry, they are freshly made daily at the Coffee Bean’s central kitchen. Chosen for their wide appeal, each item is a secret recipe exclusive to CBTL.

“The new items have been developed following demand from our loyal customers to add additional variety to our very popular food menu. Each of these mouth-watering recipes has been adapted from successful items at the Coffee Bean globally, after testing them with our customers in Colombo,” said The Coffee Bean’s Executive Chef Athula Mudaligama. “We will continue to add more items to our menu in the near future.”