Unilever holds fourth annual consumer care workshop

Friday, 7 November 2014 00:01 - - {{hitsCtrl.values.hits}}

As part of its efforts to build stronger relationships with consumers through continued interactions, Unilever Sri Lanka held its fourth annual consumer care workshop recently. The day long workshop included informative sessions on health, personal care and food conducted by pundits from each field. Enthusiastic participants shared their feedback and insights on different products helping Unilever better understand evolving consumer needs and tastes. “Consumer feedback plays a vital role in the success of any business. Putting the consumer at the heart of everything we do, at Unilever we’ve always paid close attention to their views. As in the past, we’ve invited a set of consumers who contacted us to share their valuable thoughts and insights on our products. I believe they too have enjoyed their day with us,” said Unilever Sri Lanka Marketing Director – Foods Ramani Samarasundara. The session on health saw Dr. Malin Kumara, medical officer from

the National Hospital of Sri Lanka who specialises in human nutrition provide tips on maintaining a healthy lifestyle. It also included Body Mass Index (BMI) checks sponsored by Flora for all participants. Chefs Saman Wijeratne and Nalina Narampanawa from Unilever Food Solutions, whilst sharing several tips and recipes, wowed the audience with their fine treats. Renowned stylist and beautician Nilakshi Nagahamulla of Salon Nilakshi conducted a session on all round personal grooming and skin and hair care together with a team of Fair & Lovely face experts who joined in with their skin care tips. Teams of participants performed a skit on Unilever’s products with special prizes for the winning team. Delighted participants took home gift packs from Unilever in appreciation of their valuable opinion and time. “At Unilever, we strive to stay in touch with our consumers, trying to understand their changing tastes. Their valuable feedback plays a vital role in our product development process helping us enhance features in line with evolving trends,” said Unilever Sri

Lanka Manager – Consumer Care Services Sukitha Premaratne. “In appreciation of their feedback, we brought in a cross-section of our consumers for a more intimate discussion for the fourth consecutive year. I’m also glad that we have been able to add value to their lives by enhancing their knowledge on the different areas we’ve touched.” The participants for the workshop were selected randomly from a database of consumers who had shared their feedback with Unilever’s Consumer Engagement Centre; the company’s dedicated consumer care hotline. The centre’s main objective is to capture, distill and disseminate consumer feedback with relevant stakeholders throughout the enterprise. The information offers insights into consumer needs and usage patterns helping the company’s products and services evolve and stay relevant. Unilever looks to actively engage consumers through such workshops, as well as its hotline, to build on the accumulated goodwill towards the company and its products while helping them enrich their quality of life and also foster greater awareness about consumer care.