Unrestricted innovation meets personalised desserts

Friday, 19 August 2016 00:01 - - {{hitsCtrl.values.hits}}

Tanya,-Founder-of-Love-Bites The-QR-code-cake

The QR code cake

Cake-and-Marie,-Store-Manager-of-Love-Bites Cake and Marie, Store Manager of Love Bites

Tanya,-Founder-of-Love-Bites Tanya, Founder of Love Bites

Love Bites, a recent addition to the Urban Kitchen’s retinue of vendors, has created the first ever QR coded birthday cake on behalf of one of its high priority customers. The cake bore a personalised message from the family of the person celebrated his birthday which read “Happy Birthday Thora, Master of The Shed”.

Appreciating that one’s birthday cake requires deep understanding of the client’s profile, interests, background and profession, Love Bites was able to personalise a cake by consulting his friends who have intimate information about him. The client, Prageeth Thoradeniya, was discovered as an ardent chocolate lover, a tech-savvy individual with vested interest in the martial arts. The challenge however was to combine the interests of the client. Having studied his profile Love Bites created a mechanism whereby the client’s family would submit a personalised message which was later coded as a QR code which Love Bites was able to print using edible ink on icing paper.

When queried the friends of the birthday boy had this to say: “So, what do you do when you have got to think about a birthday cake for a guy who combines three seemingly non-intercepting traits; i.e. a mad chocolate lover, a total tech guy (read systems engineer) and a Mixed Martial Arts specialist (with a MMA gym of his own in Nugegoda, named ‘The Shed’)? You call Love Bites of course…”

“Tanya is so passionate about her baking. So it was a no-brainer, really. Especially when you see the reviews for her ‘chocolate suicide’ cake. So in consultation with the birthday boy Prageeth’s girlfriend, one of his best friends called up Tanya (luckily, also an old friend!) and gave her the specs. Without missing a beat she said “I’ll do a MAD cake for you!” and she delivered!”

Tanya Goonewardene, the co-founder of Love Bites, added: “Anyone who is familiar with start-up enterprises will tell you that necessity is truly the mother of invention. The key is to anticipate what the client will need even before they realise it. Half the excitement is in meeting that expectation while honouring irreplaceable individual traits. Commercially, QR coding on printed icing elevates the options for personalised cakes which can be used for special occasions, events, corporate gifts and so much more.”

Inspired by the overwhelming response to its bold step to try something new, Love Bites is gearing up to meet the demand for QR coded cakes which need a minimum of three days’ notice and some investigation into the interests and passion of the target audience.

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