World of Outdoor introduces Weber – American covered grilling to Sri Lanka

Weber Barbecue Grills, a product of Weber Stephen Products LLC, fired up Colombo when they launched their range of grills and barbecues to a packed audience at a gala event held at the Hilton Colombo recently.

Weber will expand its global footprint still further with the opening of their first flagship store in Sri Lanka in collaboration with World of Outdoor (WOO).

In Sri Lanka for the launch were Weber-Stephen Barbecue Products India Director Sales Uday Kugaji and Chef Melwin of Weber Stephen Products who conducted an informative and interesting demonstration on the many uses of Weber, which are not merely restricted to grilling but cover the entire gamut of the culinary processes including baking of bread and pizzas, steaming, boiling of rice, and every possible form of cooking imaginable.

Weber’s partners in Sri Lanka, World of Outdoor, have since they first opened their galleries in January 2011, enhanced the business into life style sector, carrying the brand name of ‘World Of Outdoor’ to the domestic as well as hospitality and industrial sectors, providing solutions which will protect your furniture and effects from the hazardous rays of the sun as well as rain. 

“Since the inception of World Of Outdoor in 2011, we have been renowned for our superior products and after sales service and the inclusion of Weber grills and barbecues to our portfolio will only serve to enhance our image further,” said World Of Outdoor Head of Operations Razeen Mahroof.

At WOO, the items on sale include sun loungers, beach wooden umbrellas, cantilever umbrellas, teak furniture, plastic furniture, rattan furniture, steel and aluminium furniture, fabric furniture, artificial grass, hammocks , cushions, outdoor lights, camping accessories, green walls, etc. “Our products are ideally suited for residences, as well as hotels, resorts, villas, restaurants, and apartment blocks, while architects, interior designers, as well as construction companies would find most of their requirements being stocked and imported by us,” said Mahroof . “We can also custom design, craft and manufacture unique products made of Synthetic, Rattan and Teak Wood in a variety of trendy designs, customised to local needs.” 

WOO has a dedicated and trained sales teams focusing on hotels, resorts, villas, restaurants and apartments in Sri Lanka, Maldives, Seychelles, Mauritius and Middle East markets, to customise furniture to any small or large project, while the expert design team can plan a customer’s outdoor space. 

“Weber has introduced its extensive range of grilling products for campers, barbecue party enthusiasts, families, restaurants, cafes, hotels, holiday bungalows and villas; B2B and B2C customers, including the signature charcoal grills and gas grills along with grilling accessories. Going forward with its essence, “Don’t just grill, let’s Weber” – Weber is here to add a new dimension to your culinary experience,” said Weber Sri Lanka Business Development Manager Jehan Noor. 

“The advantages of grilling with Weber are manifold. Weber Grills retain the nutrients of the meat while greatly reducing the oil content one would usually use when grilling as the excess fat drips off the meat, leaving less fat in the cooked food. Grilled vegetables too, retain more of their vitamins and nutrients than when cooked any other way, as in this instance too due to Weber’s advanced features the moisture is retained during the process of grilling,” said Chef Melwin.

“Weber’s vision is to change the way of grilling with the ultimate barbecue experience – done the Weber way. It brings together communities and allows users to spend quality time with friends and family. With the invention of the covered lid grill, Weber has made possible a healthy way of cooking Kugaji. 

With a Weber barbecue, you can grill, bake, roast, smoke, boil and steam, whether it is chicken drumsticks, thin crust pizzas, banana bread, rice or desserts, all of which are effortlessly managed on Weber. By enabling the preparation of seemingly impossible dishes, Weber fires up infinite cooking possibilities.

Born from a buoy in 1952, Weber initiated its story by developing “covered grilling”, which changed the earlier concept of Barbecue and sparked a backyard revolution in American history. After a thriving growth of six decades, Weber has become a world leading manufacturer of premium grills. Dedicated to developing innovative Barbecue experiences, Weber has been providing unique cooking methods to every consumer with its creations.

Weber’s Charcoal and Gas grills are both compact yet versatile and can easily be connected to domestic or portable LPG cylinders. Weber has a grill for every type of space, be it a compact balcony, park, yard, terrace, five star kitchen or even for camping purposes. In addition, Weber also provides different functional accessories for the basic home kitchen chef to the professional Michelin Star chef.

Weber Grills and Barbecues will be available at World Of Outdoor’s flagship store on Bullers Road.