A veteran Arugam Bay international tourism investor speaks

Arugambay  restaurant

By Surya Vishwa

Dr. M.T.A. Netzband-Miller has been connected with Arugam Bay since 1977 and now lives there permanently. In this interview, he speaks about why he chose Arugam Bay to establish his tourism venture and shares insights on the potential of tourism in Sri Lanka, his adopted country.

Q: Please introduce yourself and your contribution to tourism in Sri Lanka.

I am Dr. M.T.A. Netzband-Miller; 75 years of age, who grew up in different countries. My mother was from Netherlands and my father from the Isle of Man. I grew up and studied in Kenya and Uganda. 

I have been connected with Arugam Bay in Sri Lanka since 1977 and am living there permanently. I owned a hotel in Arugam Bay which was one of the oldest hotels here which got partially destroyed where the rooms and roofing were affected during the tsunami and now it is restricted to a restaurant and music as well as sports pub. The name is Old Siam View Sports and Live Music Pub. In addition I currently own the oldest hostel in Arugam Bay which has around 40 beds. Both establishments are in the same complex. My current wife and children manage them.

My mission has always been to promote this area and we did so throughout the civil war in Sri Lanka and post-tsunami years.

I am the founder and administrator of a few dozen internet based groups and pages that promote Arugam Bay and its tourism.

Many of these social media promotions are in foreign languages. Most are neutral tourism based information platforms that promote Sri Lanka which is a wonderful tourism destination.

Q: Why did you choose Arugam Bay for establishing your tourism venture in this country?

 In my profession as a foreign consultant I had the blessing to visit and work in 119 nations; in all the continents.

In my travel I have not experienced any other resort which – in my view – has as much potential as Arugam Bay. It is a very blessed and very special place on earth.

Even now, after 47 years I have the same feeling once I cross the AbaY Bridge into our enclave!

I consider Sri Lanka and Arugam Bay to be my home and always feel happy to be back home whenever I travel elsewhere.

Q: What are your insights on the potential of tourism in your adopted country?

In short, I can say that the potential of Arugam Bay is incredible. 

I fell in love with Arugam Bay and also with my first wife – a Sri Lankan, on first sight in 1977 and we married soon after.

The nature based bounty of this nation is certainly incredible – but it needs a re-think on how to get it right in tourism strategy.

AbaY is special because of many factors:

Firstly, the weather. It hardly ever rains here. However, it is not arid, due to rivers ending here. Generally there is no rabies, no dengue, no sand flies and no COVID. 

We are also many kilometres away from the next towns so no industry and no pollution.

This means that there is around 100 km unspoiled oceanfront to the south and also to the north. There are dozens of fine surf breaks and no sharks. There is amazing wildlife. Not just Kumana or Lahugala but even all around Arugam Bay. 

Arugam Bay has a nice mixed community. There is no tension between residents in general. There is a great government hospital and now a state pharmacy. There are many other wonderful reasons why one should visit this part of the world. 

Q: What do you see as the supporting factors as well as obstacles for tourism here in this adopted country?

The supporting factors include the amazing nature, great climate. The factors that have to be rectified include the visa issues which are a real concern and way behind many competing nations.

The court system must be improved. It takes too long and is unfair to visitors. Budget airlines should be promoted.

Mattala is a perfect location for a tourist hub and this has to be seriously thought of.

Q: In Sri Lanka there is a new fear psychosis concerning an attack in Arugam Bay. With your long experience here how do you assess this situation? 

There is a total over reaction. No one here is worried. I have been talking to many foreigners here and they do not feel that their lives are under threat in anyway whatsoever. Nobody locally has been attacked. There seems to be only an overdose of rumours. It is said that there was a fear of an attack of some sort on a small Jewish community centre around 200 metres from our place. It is a premises which had chairs and tables and kitchenware to enable cooking and serving of meals. It has never been operating as far as I know as a synagogue. The military seems to be handling the situation very professionally. One thing I can say with certainty is that none of us feel we are threatened by any terror linked attack.

Q: So you reiterate that the situation is calm in Arugam Bay and safe for foreigners?

Yes. I was busy in Colombo trying to resolve a serious visa issue concerning my locally born and raised children when the news came in about a security issue in Arugam Bay.

We at once decided to return, to support their mother (home alone in AbaY).

In Colombo all warned us not to go claiming it’s dangerous.

We arrived this morning at sunrise to AbaY, our hometown.

We were totally surprised that all is calm, quiet and nobody seems to be concerned at all.

In fact most locals – and I know everyone under the age for 50 here – are unaware of what all this extra security on the street is all about. We generally feel that it is to show that this nation cares for its foreigners and we salute the Sri Lankan military for their efficiency.

Q: Could you comment on the concept of peacebuilding and tourism in this world as a whole which needs peace quite desperately?

 All my life we always insisted on treating everyone with respect and without any prejudice. No matter what skin colour, religion, race or nationality.

Every human has the same hope for life to be better each day. They all care for their own family, children, wish for peace and happiness. Only twisted agendas or misguided interpretations get people to hate and fight each other.

Even now, with the increasing global conflicts we admire when so-called enemies meet, talk, find solutions and end up with a hug. My advice is to clear the mind, ignore pre-programmed opinions and give everyone a chance by listening to each other.

We demarcate persons based on countries according to global popularity or disfavour as it may be at some given point. There is now focus on Israelis. But how many of us have actually had a civilised chat with a real person from these nations? We as tourism operators do that, every day and both sides always have a point. One thing all of us humans have to remember is that two wrongs never make it right.