Thursday Feb 06, 2025
Thursday Feb 06, 2025
Thursday, 6 February 2025 02:03 - - {{hitsCtrl.values.hits}}
In a groundbreaking move for the marketing and advertising industry, Momentro, an AI-powered marketing insights platform, launches today (6 February) with a mission to empower marketers, agencies, and creators to “Make Marketing Sense.”
Created by marketers, for marketers, Momentro aims to revolutionise how marketing strategies are built and executed by delivering insights that provide an unparalleled competitive edge.
“Momentro is not just another marketing tool, It’s a game-changer,” said Momentro CEO Saliya Withana. “We’ve built this platform with one goal in mind: to give marketers their time back and help them focus on what truly matters — growth. Strategy shouldn’t be a privilege; it’s a right. And that’s exactly what Momentro delivers.”
Marketers today spend an average of four days collecting data and another two weeks analysing it. That’s over two weeks lost every month. Momentro solves this problem by delivering actionable insights in under five minutes.
“Stop grinding for data and start using it to crush your goals,” said Chief Growth Officer Rasanga Abhishek. “Momentro isn’t just a platform; it’s your unfair advantage in an increasingly competitive landscape. We understand the pain points because we’ve been in the trenches ourselves. What sets Momentro apart is how data is analysed and processed, using strategy frameworks and sophisticated algorithms.
Momentro combines cutting-edge machine learning and AI with deep marketing expertise to democratise data insights for agencies, creators, and brands. By harnessing the combined power of API-driven data aggregation, machine learning, and AI, we’ve engineered a solution that reduces planning time by 70%.”
For agencies: Win more pitches, back big ideas with data, and monitor client performance effortlessly.
For creators: Level up beyond content by becoming mini marketing agencies. Pitch strategies, think bigger, and own your future in the creator economy.
For brands: Identify marketing gaps, outpace competitors, and reclaim thinking time to focus on strategic growth.
Momentro Associate Lead Product Marketing Thareef Ubaid elaborated: “Momentro delivers insights so marketers can focus on what truly matters — growth. It’s not just about handing you a strategy; it’s about empowering you to create your own.”
Momentro’s team is a blend of seasoned marketers and tech experts with experience at global giants like Intuit, Leo Burnett, and Unilever. The platform has been developed with insights from working with brands such as Booking.com, Petronas, Costa Coffee, and agencies like TBWA, Dentsu, and McCann.
Momentro introduces a pioneering concept called Marketing Strategy as a Service (MSaaS). This self-serve, on-demand insights platform eliminates gatekeepers and guesswork, providing clarity and empowering marketers to take charge of their strategies.
In today’s digital landscape, game-changing insights shouldn’t be locked behind six-figure consulting contracts. We’re flipping the script at Momentro, democratising the same calibre of data intelligence that McKinsey, BCG, and Gartner clients have access to. “The future of marketing isn’t about who has access to data — it’s about what you do with it,” said Thareef Ubaid. “Momentro is here to make sure every marketer has the tools to thrive.”
