Airtel launches its 4G services in Sri Lanka

• Marks foray with first-of-its-kind Freedom Packs that offer data and voice for whole month in single recharge, liberating customers from ‘reload trap’ 
• Sri Lanka collectively uses approximately 3 m recharges in a day

Airtel yesterday announced the launch of its 4G services along with first-of-its-kind ‘Freedom Packs,’ liberating customers from what it described as ‘the reload trap’.

With just one reload, Airtel ‘Freedom Packs’ offer enough and more data and voice benefits for the entire month – with no conditions attached. All this comes with a superior experience on Airtel’s world class, buffer-free 4G network.

With the Freedom Packs, Airtel said it had eliminated the need for multiple reloads, ushering in an era of transparent, condition-less data and voice benefits. 

Furthermore, there has been a drastic surge of internet usage due to the pandemic. The innovative product is based on customer insights and underscores Airtel’s philosophy of innovating to simplify customer experiences, especially during a time where there has been an upsurge in internet usage.

“With this pioneering launch, Airtel brings much needed simplicity and the best value for Sri Lankan telecom customers. Users can now do more on a world class 4G network, using our ‘Freedom Packs’ without ever having to worry about restrictions of any kind,” Airtel Sri Lanka Managing Director and CEO Ashish Chandra said. 

According to Airtel, Sri Lanka collectively uses approximately three million recharges in a day, a staggering statistic relative to an adult population of only 14 million. This trend is intensified by the proliferation of cards in the market. 

This typically spans everything from specialist packs for voice and data, conditions on time of usage, conditions on quality, and separate packs focussed on social media, and work from home platforms. As a result, consumers tend to lose track of what they are spending, and what they buy in exchange – a reload trap if ever there was one. 

With Airtel ‘Freedom Packs’ users can now break this cycle, only requiring a reload once a month. The single reload is sufficient for a user to consume their mobile needs as they would normally as there are no usage restrictions. The price points in which the packs are designed offer up to five times the value of an average prepaid user’s monthly spend.

The packs come in four different bouquets to suit different usage needs and will offer five times more value, with an unmatched customer experience. Each of these packs includes generous high speed daily data that can be used for any internet requirement including Social Media, WFH, SFH, etc. 

For voice usage, all packs offer unlimited Airtel calling and ample minutes and SMS for any network calling. Additionally, for the light to medium users, ‘Freedom Lite’ offers two tailor-made packs sufficient for their mobile consumptions. Airtel has also reduced the other network call tariff by 66% for any usage beyond the built minutes, another unique feature of ‘Freedom Packs’.

Airtel has also introduced aggressively priced data top-up cards for customers seeking additional data beyond its ‘Freedom Pack’ usage. 

The ‘Freedom Packs’ is backed by the telco’s single largest investment in Sri Lanka since its entry into the island in 2011. Airtel’s purpose-built 4G network promises a superior user experience including 99% buffer-free streaming, noticeably quicker loading times and improved indoor coverage with 4G signals that never fail.