Assetline Securities stock-brokering operation rebrands as Almas Equities 

Assetline Securities Ltd., a founding and successful member of the Colombo Stock Exchange, has been rebranded as Almas Equities Ltd.

The move follows Assetline Securities being absorbed into the Almas Group branding structure after a brief period of operation to ensure full infrastructure requirements are met including transitional arrangements and talent recruitment process.

One of the milestones in the Almas Group‘s journey was the acquisition of 100% stake of Assetline Securities Ltd. in May this year through its subsidiary Almas Capital.

Almas Group has grown and expanded over the years both organically and through acquisitions to its present-day scale. Stakeholders of Almas Group have benefitted tremendously and relationships created on the way have become a strength to all parties involved. 



The change of ownership was concluded upon securing the necessary regulatory approvals and as of date, it has successfully integrated into a vibrant market intermediary on the CSE as a Registered Stock Broking Company. A spokesman said Almas Equities appreciates the prompt facilitation extended by the Securities and Exchange Commission of Sri Lanka (SEC), the Colombo Stock Exchange (CSE), the Registrar of Companies (ROC) and the management of Almas Group.

Since reactivation, the stock brokering operation has successfully integrated into the regulated operational environment while complying with the industry standards. The 38-year old firm has successfully reengaged many former clients as well has enrolled many new clients including high net worth clients, ultra-high net worth clients  and some strategic foreign clients, who bring the most needed FDI to the economy. 

The FDI was brought into the country from Malaysia where the Almas Group has operations relating to investment in real estate and management of real estate for over 20 years.

Almas Equities envisage brighter prospects for the industry stakeholders particularly due to collective efforts to promote the capital market by the SEC, CSE and other industry participants and the renewed interest from investors amidst positive news on macro dynamics. 

Almas Equities has a team of experienced staff with proven track records with the unique advantage of being backed by the wealth of experience and the strength of the group to guide the operation to become a major player in the market to meet the diverse needs of its clients . 

The international presence of the Almas Group is an added strength to the Almas Equities Ltd., together with the backing of the Almas brand which is known to investors of various asset classes both from Sri Lanka and overseas. The re-branding initiative is expected to add value, create more awareness of brand strength, unify brand communication to valued clients and stakeholders of Almas Equities are among some of the immediate benefits. 

The spokesman said Almas Equities stockbroker firm’s stakeholders will benefit from the Group strengths of the Almas brand in the future and by being a part of a growing brand, it will contribute to the unique brand position, the group is expected to claim in the near future.

Almas Group has a line-up of several new initiatives in the horizon and such engagements will position the group in a unique place to capitalise on the opportunities the country has to offer for various asset classes. Therefore, by being able to identify with the Almas brand will be a better value proposition to all stakeholders of Almas Equities.

Among the beneficiaries of the re-branding initiative are the stakeholders of Almas Equities and the group warmly welcome all stakeholders to the growing Almas Brand. The company plans to heighten the efforts to reach out to stakeholders through digital means to create a unique value proportion in par with today’s context. 

As the country is gearing up for the next phase of growth and recovering from post pandemic challenges, the Group is hopeful that the re-branding of the recently activated stock broker operation into Almas Equities is the correct step in the right direction.