Tuesday Jan 28, 2025
Tuesday Jan 28, 2025
Monday, 27 January 2025 01:07 - - {{hitsCtrl.values.hits}}
Since 2022, David Pieris Motor Company (Lanka) Ltd., (DPMC) has been at the forefront of Sri Lanka’s automotive industry, making significant contributions to the Local Value Addition (LVA) Program introduced by the Ministry of Industries. This initiative, implemented despite challenges posed by the COVID-19 pandemic and import restrictions, underscores DPMC’s commitment to supporting local industries and communities through a new business model.
DPMC became the first company to introduce motorcycles assembled in Sri Lanka using locally manufactured components. To date, the company has launched three Bajaj motorcycle models under the LVA Program, making high-quality, fuel-efficient, and stylish motorcycles accessible to all layers of Sri Lankan society.
Under this program, DPMC first introduced the Bajaj CT 100, renowned as Sri Lanka’s most fuel-efficient motorcycle. The Bajaj CT 100 delivers a mileage of over 80 km per litre. In the context of current economic challenges, affordable transportation has become essential. The Bajaj CT 100 not only reduces individual transportation costs but also helps businesses lower their operational expenses when used for commercial purposes.
As the pioneer model of the LVA Program, its assembly began in 2022 with 26% local components (26 items). By 2024, the local content had increased to 36%, setting a benchmark for the industry.
The second model introduced under the LVA initiative, the Bajaj Discover 125, blends fuel efficiency with style, offering a perfect combination for modern riders. Initially assembled with 32% local components, the percentage has since risen to 33%, reflecting DPMC’s dedication to continuous improvement.
The latest model under the LVA is the Bajaj Pulsar N160, launched in December 2024. Particularly popular among the youth, it boasts a sleek design and superior performance. It currently incorporates 28% local value addition, with 26 components sourced from Sri Lankan suppliers.
Since the commencement of the LVA Program, DPMC has successfully produced over 40,000 motorcycles, providing a significant boost to Sri Lanka’s local industries. Over 15 local small- and medium-scale industrialists supply components for the assembly process, creating numerous employment opportunities and fostering the growth of domestic enterprises.
This initiative has not only contributed to the availability of brand-new motorcycles across various segments of society but also delivered substantial economic benefits to local suppliers and industries. By promoting the use of locally manufactured components, the program enhances self-reliance and reduces dependency on imports.
Looking ahead, DPMC remains committed to the continued success of the LVA Program. Plans are underway to introduce more motorcycle models under this initiative, further contributing to the development of Sri Lanka’s automotive sector and economy.
DPMC General Manager (Vehicle Sales) Lakmal de Silva said: “Our goal is to provide affordable, high-quality motorcycles to every Sri Lankan while empowering local industries and communities. The LVA is a testament to our dedication to creating sustainable growth for our country.”
This ongoing initiative is poised to make a lasting impact on Sri Lanka’s automotive industry, helping meet the mobility needs of the population while supporting local businesses and industries.
