Sunday Dec 29, 2024
Sunday Dec 29, 2024
Thursday, 27 January 2022 00:49 - - {{hitsCtrl.values.hits}}
Seated from left: Macksons Paints Lanka Vice President Nilrukshi De Silva, Macksons Holdings Director Marketing Aqla Mizver, and Macksons Holdings Director/CEO Mizha Mizver Ismail
Standing from left: Benchmark Innovation Manager – Brand Communication Nazeem Hassan, Macksons Paints Industries Chief Operating Officer Sajjaad Saliheen, Macksons Holdings Director/CEO Shimmer Milfer, Macksons Paints Lanka Chief Operating Officer Ismail Hussain, and Benchmark Innovation Founder/Creative Lead Chamley Ariyachandra
Benchmark Innovation was in the spotlight at the Dragons of Asia Awards 2021 winning two
prestigious Gold and Blue awards for its outstanding creative work.
The Dragons of Asia is a marketing communication recognition program that recognises and awards agencies and brands across the APAC region with over 21 years of experience. This year’s event saw Benchmark Innovation winning a Gold Award in the highly competitive ‘Best Use of Media’ category. Its winning streak continued securing the ‘Best Campaign in the country’ Blue Award and Benchmark received both the awards for the exceptional creative campaign they did for brand Multilac, the largest paint exporter brand of the country.
Benchmark is a homegrown agency experience working with many local and multinational brands. Over a decade, Benchmark has won many local and global awards and recognitions such as Gold, Silver, and Finalist awards at Effie Awards, SLT ZeroOne Awards, Topping Effie index and becoming No. 1 in the country and being listed as one of the top 20 independent advertising agencies in the APAC region. Benchmark is a sustainable brand driven agency with 360 days of ideas.
Benchmark offers uniquely crafted creative and sustainable approaches towards marketing and advertising strategy. Their dynamic digital campaigns in particular have been recognised at home and abroad and awarded multiple awards.
Benchmark Innovation Founder and the Creative Lead Chamley Ariyachandra said, “When we have precise time to dig the brands’ space, then we are able to find the miracles by unleashing the potentiality of the brands. And having a close shoulder to shoulder working relationship with our clients allows us to build powerful sustainable brands in Sri Lanka and around the globe.”
As an icon with over 20 years of experience in the local and international marketing and communications industry, Ariyachandra explained Benchmark’s vision: “During the past 10 years, our case studies are the evidence of many success stories which have gained effective results. We like to trigger a more fruitful conversation with our potential clients, and marketing enthusiasts as well as the students; those who are keen to experience the unconventional brand communication.”
Combining its passion for sustainability and creative strategy, Benchmark created an online platform that allows the public to gift unused or unwanted items for free. Benchmark launched www.unwanted.lk as its sustainable social initiative marking its 10th anniversary celebrations last year. Benchmark believes and stands by its values, which drives its vision to build sustainable brands and help make our world sustainable.
