Brandix and UNDP partner to cultivate 500 acres during the mid-season

Wednesday, 13 July 2022 02:21 - - {{hitsCtrl.values.hits}}

UNDP Sri Lanka Resident Representative Robert Juhkam (left) with Brandix Apparel Group CEO Ashroff Omar

Making strategic investments during development emergencies through the UNDP-led Private Sector Facility
500 acres of cowpea and mung beans under uncultivated minor irrigation tanks will help support 1,000 vulnerable farmers during the late Yala and midseason in Kurunegala, Puttalam, Anuradhapura, Polonnaruwa, Mannar, Vavuniya and Trincomalee

Brandix Apparel Ltd. has come forward to contribute towards the facility to food security related efforts by partnering to cultivate 500 acres during the mid-season under an initiative of United Nations Development Programme (UNDP).

An exchange of letters took place today with Brandix Apparel Group CEO Ashroff Omar and UNDP Resident Representative Robert Juhkam with the participation of Brandix Apparel Group Director Natasha Boralessa, Group Head of Corporate Social Responsibility Malika Samaraweera, UNDP Sri Lanka Policy and Engagement Team Leader Fadhil Bakeer Markar and Technical Coordinator - Climate and Environment Team Sampath Abeyrathne.

The strategic investment of 500 acres of cowpea and mung beans under un-cultivated minor irrigation tanks will help support 1,000 vulnerable farmers during the late Yala and mid-season in the selected areas of Kurunegala, Puttalam, Anuradhapura, Polonnaruwa, Mannar, Vavuniya and Trincomalee.

The Brandix initiative is to provide immediate assistance for the most vulnerable communities who are severely affected by the medical and food shortage. The UNDP in Sri Lanka recently launched an ‘Individual and Private Sector Giving Facility for Emergency Relief’ to facilitate interested private sector organisations and individuals to contribute towards procurement of urgent medical supplies and addressing food security needs with Hemas Holdings PLC, Dilmah Ceylon Tea Company, Brandix Apparel Ltd., and Daraz Sri Lanka coming on board to pledge their commitment.