Ceylinco General Insurance and SLT-MOBITEL partner to pioneer revolutionary solution

SLT Group Chairman Rohan Fernando (left)  and Ceylinco Insurance Chairman/CEO Ajith Gunawardena exchange the agreement. Others from left: Mobitel CEO Chandika Vitharana, SLT CEO Janaka Abeysinghe, SLT Group  CEO Lalith Seneviratne, Ceylinco Insurance Director COO Patrick Alwis, Ceylinco General Insurance Chairman Ajith Alwis and  Ceylinco General Insurance Director/CEO Rex Gunathilaka - Pic by Sameera Wijesinghe

• Announce serious illness cover of Rs. 500,000 and personal accident cover of Rs. 1 m for customers of the latter based on their monthly bill
• Product process recipient of ‘Innovation of the Year’ award at Asia Insurance Awards’ held in Singapore
• Solution branded ‘Ananthaya’ already internationally patented

Ceylinco General Insurance and SLT-MOBITEL on Tuesday announced the launch of a pioneering solution offering Serious Illness cover of Rs. 500,000 and personal accident cover of Rs. 1 million for customers of the latter based on their monthly bill.  



Branded ‘Ceylinco SLT-Mobitel Ananthaya’ the two companies said the solution was first of its kind in Asia and will be rolled out next month.

If a customer’s bill  value is Rs. 5,000 during the month of January 2023, he or she will be entitled to a cover of Rs. 25,000. In February, if the bill value is Rs. 6,000 the customer will be entitled to a cover of Rs. 30,000 and accumulated cover by end of February will be Rs. 55,000. Likewise, this cover will accumulate as and when bills are paid. 

Each cover will be valid for a period of one year. Cover given for each bill will have a policy period of one year and will accumulate until it reaches a cap of Rs. 1 million. A very nominal premium will be charged for each cover such that they do not feel any financial burden to pay the small amount. For example, for a cover of Rs. 25,000 which will be valid for one year, the premium will be only Rs. 100. Initial offering will be to pre-paid customers of SLT-MOBITEL.

Ceylinco Insurance PLC (the holding company of Ceylinco General Insurance) Chairman Ajith Gunawardena said: “Ceylinco General Insurance has served the people of our nation with the finest in innovative insurance products and services, which is an inbuilt component in the company’s DNA.

“Leveraging on this expertise, we have designed this unique product of high value thereby enabling SLT-MOBITEL customers to enjoy the benefits as long as they are covered under the scheme.”

“This unique scheme addresses a compelling need of the people for affordable health insurance cover for serious illnesses at a premium that is negligible. Considering ever-increasing medical costs, this benefit will undoubtedly ease the financial burden on our people  to a great extent. We are more than happy to join hands with SLT-MOBITEL to launch the ‘Ceylinco SLT-Mobitel Ananthaya’ insurance scheme which will be expanded to other sectors as well,” Gunawardena added.

Ceylinco General Insurance has already obtained a patent for the ‘Ananthaya’ product and several corporates in the country have expressed their willingness to get on board with Ceylinco General Insurance as partners. This product process won the ‘Innovation of the year’ award at the Asia Insurance Awards’ held in Singapore.

SLT Group Chairman Rohan Fernando said: “We at SLT-MOBITEL are focused on continually enhancing the lives of our customers by understanding their evolving needs and offering solutions that are convenient and accessible. 

“To this end, we are pleased to partner Sri Lanka’s most popular insurer, Ceylinco General Insurance, to offer our customers a product that is simple yet powerful, which enables them to remain protected against hospitalisation due to serious illnesses with no additional financial stress.”