DCSL to redefine brewing landscape with palatable new product launch

Wednesday, 8 January 2025 00:10 - - {{hitsCtrl.values.hits}}

Distilleries Company of Sri Lanka PLC (DCSL), yesterday said it will redefine brewing landscape with palatable new product launch following the acquisition of 99.4% of Heineken Lanka’s shares from Heineken Asia Pacific Pte Ltd., last year.

This acquisition signalled a major milestone in DCSL’s expansion within the brewing industry, positioning the company as a comprehensive provider of spirits and brews to meet evolving consumer preferences.

Under the new leadership of DCSL, a prominent Sri Lankan conglomerate known for its unwavering commitment to quality and innovation, Heineken Lanka was rebranded as DCSL Breweries Lanka Ltd., reflecting the company’s trusted heritage and uncompromising standards. Under DCSL’s leadership the brewery will continue to produce premium brews of international quality, crafted with a distinctive blend of global techniques and traditions. This range, built on the company’s celebrated ‘Truly Extra Special’ tagline, promises unparalleled flavour and quality that consumers have come to expect from the DCSL brand.

DCSL Chairman Harry Jayawardena highlighted the company’s continued growth, stating, “This acquisition offered us an exciting platform to elevate our brewing heritage and deliver quality brews that truly resonate with Sri Lankan consumers. As we expand into international markets, our commitment to preserving an authentically local presence remains steadfast. This new range exemplifies the finest ingredients and time-honoured techniques, crafted for those who appreciate a superior tasting experience.”

The newly launched range has been thoughtfully crafted to cater to various tastes, with each product designed to suit different preferences. Those who seek a bold and intense experience will find the DCSL Strong, with its well-balanced, full-bodied flavour profile, to be the perfect choice. For a lighter, refreshing option, the DCSL Lager brings a crisp, refined taste ideal for relaxed enjoyment. At the same time, the DCSL Stout delivers a rich, indulgent experience with subtle hints of chocolate and coffee, appealing to a more sophisticated palate. Together, these brews showcase DCSL’s enduring commitment to quality and its vision of delivering exceptional products to consumers across Sri Lanka.

DCSL Breweries leverages its robust distribution network to make its brews widely accessible, ensuring consumers across the island can enjoy the distinctive craftsmanship that sets DCSL apart. This range is also anticipated to attract the growing market of international tourists eager to experience a premium local brew that blends international standards with a distinct Sri Lankan character. This acquisition, alongside the exciting reveal of its new product range, marks a significant chapter in DCSL’s journey as a trusted pioneer in Sri Lanka’s brewing and spirit sector. The company is well-positioned to drive continued growth, delivering an unparalleled experience to consumers both locally and globally.