Galle Literary Festival, key driver of economic growth and cultural tourism

From left: Galle Literary Festival Director Damita Nikapota,  Hirdaramani Group Director Rakhil Hirdaramani and Sri Lanka Tourism Promotion Bureau Chairman Buddhika Hewawasam 

• Organisers reveal economic impact of GLF, Gourmet Galle, and Art Trail in 2024 generated a combined economic contribution of over Rs. 713 m with significant portion coming from high-spending visitors who contribute to local businesses across accommodation, dining, and transport
• 12th edition set to take place from 6 to 9 February 

Galle Literary Festival (GLF), Gourmet Galle, and the Art Trail stand as vibrant showcases of Sri Lanka’s cultural heritage, playing a vital role in elevating its tourism industry and economic prospects. Together, these festivals not only celebrate the country’s rich heritage but also position Sri Lanka as a premier destination for cultural tourism on the global stage.

The economic impact of these events is considerable. In 2024 alone, the festival generated a combined economic contribution exceeding Rs. 713 million, with a significant portion coming from high-spending visitors who contribute to local businesses across accommodation, dining, and transport. GLF stood out, contributing Rs. 525 million, with additional spending from casual visitors adding Rs. 150 million. 

Gourmet Galle and Art Trail contributed Rs. 19 million and Rs. 92.4 million, respectively. These festivals not only boost tourism but also benefit local businesses and communities by generating significant financial returns.

A defining feature of GLF’s success is its ability to attract a diverse range of travellers, from high-spending tourists to those who opt for longer stays. International visitors spend an average of $ 450 per day and typically stay for three to four days, making a substantial contribution to the festival’s economic footprint compared to the average daily backpacker spend of $ 35. Domestic and casual attendees also make a significant impact, spending an average of $ 175 per day.

Hirdaramani Group Director Rakhil Hirdaramani emphasised the vital role of such events in attracting tourists and boosting Sri Lanka’s tourism industry. “Sri Lanka needs to focus on attracting high-spending tourists, as this is essential for the country’s tourism growth. Events like the Galle Literary Festival and Kala play a key role in this effort, enhancing our appeal and supporting the nation’s tourism industry. “Therefore, we must prioritise such experiences and curate unique offerings to engage a wider international audience and deepen their connection to Sri Lanka.”

The festivals align with the Government’s tourism goals. Sri Lanka Tourism Promotion Bureau Chairman Buddhika Hewawasam explained the strategic importance of festivals in achieving specific tourism growth targets. “This year, our goal is to double the number of tourists visiting Sri Lanka, with a particular focus on attracting luxury travellers. To meet this objective, we must continue to expand our infrastructure, including hotels and a range of accommodation options. A dynamic calendar of festivals and events will be pivotal in driving this growth and enhancing Sri Lanka’s reputation as a premium destination.”

Galle Festivals Director Damita Nikapota shared the impact of the event: “Festivals like the Galle Literary Festival have the potential to elevate Sri Lanka as a prestigious location for international events. The success of Cannes and Hay Festival demonstrates how a small town can transform into a globally recognised destination through its festivals, drawing millions of visitors annually and generating substantial revenue for the local economy. By hosting world-class events, Cannes has not only enhanced its international profile but also fostered significant investment in infrastructure, hospitality, and cultural programming. Similarly, we can also create a unique international identity for Sri Lanka!”

Moreover, the festivals drive infrastructure development, attracting skilled expatriates and international expertise. Investing in state-of-the-art venues and facilities will solidify Sri Lanka’s reputation as a cultural hub. Expanding the reach through international collaborations and leveraging global digital platforms can amplify the overall impact of festivals of this nature.

Visitors to Galle Literary Festival can immerse themselves in a rich cultural experience, engaging with renowned authors, chefs, artists, and fellow enthusiasts. Held annually as a not-for-profit event, the festival spans four vibrant days in the heart of Galle, celebrating the best of literature, art, and culture. The 12th edition is set to take place from 6 to 9 February 2025. For more details, visit the official Galle Literary Festival website: www.galleliteraryfestival.com.