Global giant Moving Walls partners Richardson Outdoor

Thursday, 28 November 2024 05:26 - - {{hitsCtrl.values.hits}}

Forges joint initiative to transform Sri Lanka’s OOH advertising landscape with audience measurement analytics

Moving Walls, a global leader in outdoor advertising technology, has formed a landmark partnership with Richardson Outdoor, Sri Lanka’s largest out-of-home (OOH) advertising specialist, to bring cutting-edge AdTech solutions to the country.

This collaboration represents the most extensive integration of OOH inventory in Sri Lanka, now available through Moving Walls’ patented platform, Location Media Xchange (LMX).

This partnership builds on Richardson Outdoor’s two-decade journey of modernising Sri Lanka’s OOH landscape. Known for transforming airport advertising, expanding bus shelters, and enhancing street signage, Richardson Outdoor has established itself as a pivotal player in connecting brands with Sri Lankan consumers. Richardson has provided the community with essential public service requirements designed to enhance urban navigation and commuter convenience through meticulously maintained street furniture and leveraged what started off as a CSR venture into a successful OOH Media conglomerate within the Sri Lankan market. With over 3,000 assets across eight major cities and exclusive placements at Bandaranaike International Airport (BIA), Richardson offers brands unparalleled reach and strategic visibility.

This collaboration enables Richardson to provide advertisers with powerful data-driven insights, positioning Sri Lanka’s OOH industry at a new technological frontier. Brands can now experience detailed campaign analytics, real-time performance tracking, and a seamless process to maximise their advertising impact.

In a Market where no OOH measurement currency is available, Richardson has embarked on this journey with Moving Walls to provide Brands with a tool that will enable them to measure reach and frequency.

Moving Walls Founder and Group CEO Srikanth Ramachandran said: “Partnering with Richardson Outdoor is a monumental step in transforming Sri Lanka’s OOH ecosystem. With Richardson’s extensive inventory and strategic locations, combined with our AdTech platform, we are enabling a level of measurement and campaign precision that has not been possible in this market until now. This partnership exemplifies how technology and strategic inventory can redefine advertising outcomes, providing unparalleled reach and accuracy to both local and global brands with interests in Sri Lanka.”

Richardson Outdoor Chief Revenue Officer Anne Balakrishnan said: “Our collaboration with Moving Walls marks a significant step forward in transforming the out-of-home advertising space. By combining our expertise with their advanced data solutions, we’re creating opportunities for brands to engage with audiences in more meaningful and measurable ways. This partnership allows us to drive greater impact, ensuring that our clients’ messages reach the right audiences with precision and effectiveness. Together, we’re reshaping OOH advertising to meet the demands of today’s dynamic market.”