Thursday Nov 28, 2024
Thursday Nov 28, 2024
Tuesday, 5 December 2023 00:54 - - {{hitsCtrl.values.hits}}
GroupM, the global leader in media investment management, yet again marked its influential two-decade plus presence in Sri Lanka’s media industry, securing the top honours across media and digital at the highly coveted Campaign’s Agency of the Year awards for the year 2023.
The Campaign’s Agency of the Year awards acknowledges inspirational leadership, managerial excellence, exceptional business performance, and overall accomplishments in the realms of advertising and brand communications. Distinguished by results meticulously tabulated by PwC, this singular award show stands out as the sole platform honouring agency excellence across various dimensions of agency operations, encompassing client work, talent management, culture, innovation, business resilience, and more.
GroupM Sri Lanka achieved a historic feat in the key categories of Rest of South Asia: Digital Agency of The Year and Rest of South Asia: Media Agency of The Year.
Both of GroupM’s agency brands, Mindshare and Wavemaker, earned a Silver award each in both categories which were the highest honours awarded. This exceptional performance resulted in the total of four category topping Silver awards, across media and digital. This accomplishment is unprecedented, representing the first time in history that a Sri Lankan agency group has achieved such recognition.
GroupM Sri Lanka Managing Partner Namalie Herath said: “I am incredibly proud of achieving this historic milestone, which is a testament to the unparalleled dedication, innovation and expertise of our talented teams. It is not just an accolade, it is a reflection of our commitment to pushing boundaries, embracing change and consistently delivering excellence in the dynamic landscape of media and digital marketing. This historic win is a stepping stone for even greater accomplishments, and we are excited about the limitless possibilities that lie ahead for GroupM.”
GroupM Sri Lanka Digital Vice President Shalendra Mendis said: “In the last 5 years, GroupM has won 3 Golds and 2 Silvers in the Digital Agency of the Year Category, marking a winning streak that is unmatched. In 2023 we raised the bar further and created history by winning with 2 agency brands in one year. Immensely proud of our teams who push for excellence and drive this industry forward.”
A WPP company, GroupM stands as the holding company overseeing agencies Mindshare, Wavemaker, EssenceMediacom, Motivator, and m/SIX, boasting a noteworthy two-decade plus presence in Sri Lanka’s media industry. GroupM takes pride in its collaboration with the most extensive portfolio of media clients in the country, serving diverse entities ranging from large multinationals, local conglomerates, and state enterprises to SMEs and e-commerce and tech-based businesses.
In addition to its core agencies, GroupM’s specialised units, GroupM Digital, GroupM Investment, and GroupM ESP, have expanded their service offerings to remain pertinent to evolving market conditions and consumer preferences. This extension encompasses a broad spectrum, including digital, outdoor, activations, partnerships, data, tech, and content. The agency also distinguishes itself as a vital driving force propelling the digital media ecosystem in the country and is recognised as the central knowledge hub of the media landscape.
