Thursday Dec 12, 2024
Thursday Dec 12, 2024
Thursday, 12 December 2024 00:00 - - {{hitsCtrl.values.hits}}
From left: Saviru Rajapakse, Brand Manager Prathap Eashwarage, Master Brand Executive Sanduni Basnayake, Marketing Head Upul Adikari, Marketing Communications Manager Anuk De Silva, Brand Manager Gimhani Alahakoon, Marketing Communications Executive Dinuk Parameshwaran, Pasindu Perera, and Marketing Communications Lead Christine Seneviratne
Sri Lanka’s leading private retail bank, HNB PLC, made a triumphant statement at the 23rd SLIM Brand Excellence Awards 2024, securing a constellation of awards that underscore its dynamic brand positioning.
HNB dominated the most recent edition of the awards, bringing home a total of four awards, including ‘Brand of the Year (Service Category)’ – Silver, and ‘Local Brand of the Year’ – Bronze. Additionally, HNB was also presented with the ‘SLIM Agile Brand of the Year’ (HNB Youth) – Gold award and ‘Agile Brand of the Year’ (HNB Investment Plans) – Bronze award.
The bank’s resounding performance followed a meticulous evaluation that pitted HNB against the nation’s top-tier brands spanning the banking, insurance, telecommunications, education, entertainment, real estate, FMCG, leisure, and logistics sectors.
“For generations, HNB served as a partner in progress to Sri Lankans from all walks of life,” said HNB Chief Operating Officer Sanjay Wijemanne. “These accolades reflect the success of our strategic efforts to transform HNB into a customer-first, innovation-driven brand. They validate our focus on delivering unparalleled service experiences and empowering Sri Lankans with financial solutions tailored to their needs.”
HNB’s remarkable achievement stems from a deliberate strategy to reinvigorate its brand identity, ensuring every customer interaction radiates joy, vibrancy, and cutting-edge innovation.
HNB Marketing Head Upul Adikari elaborated: “At HNB, we have redefined our brand to deliver cutting-edge innovation and meaningful engagement, empowering our customers to navigate the evolving financial landscape with confidence. Furthermore, products such as HNB Youth exemplify our focus on addressing the aspirations of younger audiences while sustaining our commitment to long-term financial growth.”
The Gold award for HNB Youth in the ‘Agile Brand’ category powerfully signals the bank’s commitment to empowering the next generation. Meanwhile, the Bronze for HNB Investment Plans highlights the institution’s forward-thinking approach to securing customers’ financial futures.
This latest recognition at the SLIM Brand Excellence Awards further cements HNB’s status as a trailblazing financial institution, consistently pushing boundaries and redefining banking excellence in Sri Lanka.
