Heinz innovates gadget to put the squeeze on ketchup packets

CNN: Kraft Heinz has just rolled out a new product that the condiment company says is the “biggest innovation in sauce since the packet itself”.

Earlier this month, the world's largest producer of ketchup announced the ‘Packet Roller’, a ketchup bottle-shaped gadget that allows users to squeeze the most out of a condiment packet.

“Do not click ‘purchase’ unless you are prepared to change everything about the way you sauce,” the Heinz Packet Roller website says. The roller goes for $ 5.70.

The roller is pocket-sized, can be added to a keychain, and features a packet corner cutter.

This announcement could be part of the fast-tracked, “future-focused culinary and packaging innovations” that Kraft Heinz US Grocery Business Unit President Steve Cornell hinted at earlier this year amidst a shortage of ketchup packets.

A surge in takeout and delivery food orders during the pandemic led to a scarcity of ketchup packets.

In April, Heinz pledged to increase production of ketchup by 25% to 12 billion packets annually. 

(Source: edition.cnn.com/2021/09/25/us/heinz-new-ketchup-roller-trnd/index.html)