Heritance Negombo joins forces with global brand Sentido as franchise operation

• Negombo Beach Resorts and DER Touristik Hotels & Resorts GMBH partner to offer elevated hospitality experience to international travellers

Heritance Negombo, a distinguished property under the esteemed Aitken Spence Hotels portfolio, wishes to announce its strategic franchise partnership with Sentido of DER Touristik Hotels & Resorts GMBH. 

Commencing 1 November 2023, Heritance Negombo will be rebranded as Sentido Heritance Negombo, reflecting an exciting union of local heritage and international hospitality expertise.

Aitken Spence Hotels Chairperson Stasshani Jayawardena said: “We wholeheartedly embrace this transformative journey. With the exceptional standards of Heritance combined with Sentido’s global standards, the property is destined to become a beacon of distinguished hospitality in the region.”

Sentido, an international hotel brand established in 2009, has an extensive network spanning across 

Africa, Asia, and Europe. It is renowned for providing a tranquil and relaxed holiday environment tailored for single travellers, couples, and small families with discerning preferences. 

In 2019, the Sentido brand was acquired by DER Touristik, a leading European travel company catering to millions of guests seeking both leisure and business travel experiences. DER Touristik’s rich century-long heritage in the travel and tourism industry has solidified its reputation as a division of the esteemed REWE Group, one of Europe’s foremost trading companies. 

Through this partnership, Sentido Heritance Negombo will leverage global synergies and access to an extensive network of travel partners, expanding its reach to a broader global audience.

DER Touristik Hotels & Resorts Managing Director Christian Grage said: “Sentido offers a unique experience of the senses, and we are absolutely thrilled to bring this exceptional proposition to Heritance Negombo, our inaugural Sentido branded property in Sri Lanka. We eagerly anticipate leveraging our expertise to enhance the global travel footprint to Sri Lanka, as these two esteemed brands seamlessly converge.”

The collaboration represents a remarkable opportunity for the growth and promotion of Sri Lanka’s tourism industry, particularly for the city of Negombo. With Sentido’s extensive marketing commitment and DER Touristik’s strength in the travel sector, Sentido Heritance Negombo will attract travellers from around the world to experience the country’s rich heritage and warm hospitality.