Kl.lk brings FCB to Sri Lanka; new entity branded FCB kl.lk

Tuesday, 8 February 2022 00:00 - - {{hitsCtrl.values.hits}}

FCB kl.lk management team

FCB, one of the oldest advertising agencies in the world and one that currently is the network agency of the year at Cannes (the premier global event that recognises advertising creativity) is now in Sri Lanka as FCB kl.lk.

Speaking on the occasion, FCB kl.lk Chairman/CEO Santosh Menon said: “I am delighted to be able to align kl.lk to FCB and offer this global agency’s expertise and talent in the Sri Lankan market. FCB offers marketing communication solutions across digital, advertising, production, promotions, strategic consulting, shopper marketing, data and analytics, and we are truly delighted to partner them here in Sri Lanka.”

“I came to Sri Lanka first in 2003 as a team member of FCB for its clients here. Today, bringing FCB back in its latest avatar as part of kl.lk gives me special pleasure and happiness. It’s the wheel turning full circle,” Menon added.

Elaborating further on the ‘Never Finished’ philosophy of FCB, Head of Account Planning Chanithi Gunasekera said: “The idea of Never Finished implies an innate ability to change, evolve, and grow with the times. It represents something that is timeless. Always moving forward. Always learning. And always asking ‘what’s next’? I’m really excited and looking forward to bringing this philosophy to life for our clients and their brands here in Sri Lanka.”

Head of Account Management Varuni Jayasekera talked about opportunities for clients, “This is the best time to introduce something new. Best opportunities come up in times of difficulty and adversity. I see this as a way to help clients in the Sri Lanka market to get the best expertise from global experts to inspire and infuse fresh thinking, perspective and make the best use of the opportunities.”

Director – Operations Shatrughan Adam was excited about the launch of the new alignment and said “FCB was where I began my advertising career and was exposed to how a multinational agency works with its brands and clients. It’s great that I’m back at work with this agency at this stage in my career. Looking forward to working with FCB once again!”

FCB Group India is the No: 1 creative agency in India winning the most awards at all prestigious global creativity festivals including Cannes, One Show, Clio, LIA, The Andys, D&AD, and Spikes.

FCB Group India Chairman and CEO Rohit Ohri speaking about the importance of this partnership said: “We’re delighted to partner with KL.LK in Sri Lanka. They are a young, future-ready agency that is growing very rapidly with many global multinational clients. With this association, we are hoping to offer seamless service to many of our clients who look at South Asia as a contiguous market.”

FCB (Global) Global Partner, Global Chief Marketing and Reputation Officer Brandon Cooke talked about how thrilled he is to have a partner in Sri Lanka, “The creative passion and business momentum made Kl.lk the perfect partner for us in the Sri Lankan market. As we continue on our global mission to unleash creativity fuelled by diversity, data and technology, we’re incredibly excited about the opportunities that lie ahead as we expand our footprint across this region to a new client base.”