Leading global creatives headline 4A’s Advertising Festival in Sri Lanka

Sri Lanka is set to witness its largest ever creative training programme as ‘The Four A’s Advertising Festival’, powered by Unilever Sri Lanka and globally connected by SriLankan Airlines, prepares to impart their knowledge on 30 and 31 May.

Over two days, this learning festival promises to be a source of new ideas, innovation, and inspiration, aimed at elevating the standards of advertising creativity in the region. At the heart of it are 13 distinguished speakers from around the globe, each bringing a wealth of experience and expertise to the forefront at Taj Samudra, Colombo.

Publicis Groupe South-East Chief Creative Officer Asia Ajay Vikram will discuss the evolving landscape of advertising across the Southeast Asian region. TBWA Singapore Executive Creative Director Asheen Naidu will be speaking about the inclusion of tech into advertising. Media Arts Lab APAC, Singapore Managing Director and Head of Strategy Michaela Futcher lends her strategic acumen on the negative impact algorithms have on creativity, while DDB Group Melbourne Group Executive Creative Director Psembi Kinstan, shares his experiences from an award winning career that spans from Australia to the UK.

The line-up further boasts Vexology Advertising Dubai Independent Creative and Strategy Consultant Assam Khalid, and BBDO Singapore Creative Chairman Guan Hin Tay, who will share thoughts from his latest book COLLIDE.

VMLY&R Senior Creative Director Mahesh Ambaliya, brings a fresh perspective to the festival about creating ads for positive impact, and Saatchi & Saatchi Sydney Chief Creative Officer Mandie Van Der Merwe, infuses the event with her passion for creating humour in advertising. Firecracker Mumbai Founding Director Harsh Dave, will offer attendees a glimpse into the world of high-quality production in the advertising and film industries.

MullenLowe Lintas Mumbai EVP Strategy Pooja Rawat, will be sharing excerpts from their recent pan India study ‘The state of states’. Joining her is Dentsu Creative India – West and South Regions Chief Creative Officer Surjo Dutt, who will elaborate on the importance of leaning into cultural truths.

The line-up continues as MullenLowe Singapore Creative Director Teddy Sandu, discusses the evolving role of AI in the advertising industry. Rounding off the ensemble is Ogilvy Pakistan Group Executive Creative Director Zehra Zaidi whose creative prowess knows no bounds.

Together, these top-tier creative minds promise to deliver world class training in a scale never before seen within the local advertising and creative industry. 

As anticipation builds for ‘The Four A’s Advertising Festival’, powered by Unilever Sri Lanka and globally connected by SriLankan Airlines, all eyes are on these speakers, poised to chart the course for a renaissance of creativity and innovation in the advertising landscape of Sri Lanka.

About ‘The Four A’s Advertising Festival’:

‘The Four A’s Advertising Festival’ is a premier event in the advertising and creative industry, providing a platform for learning, networking, and recognition of creative excellence in Sri Lanka. In essence, ‘The Four A’s Advertising Festival’ emerges as a cornerstone in the creative communications landscape, heralding a new era of celebration, collaboration, and innovation in Sri Lanka’s advertising and marketing ecosystem.