MAS announces Joint Venture with Tata Group’s Trent in India

MAS Holdings Chairman Mahesh Amalean (right) exchanges the joint venture agreement signed with Tata Trent Chairman Noel N. Tata

• Aims to jointly develop business into intimate wear and other apparel related products out of India

MAS Amity, a subsidiary of MAS Holdings, has signed a Joint Venture Agreement with Tata Group’s Trent Ltd., setting up an entity in India for the joint development of business into intimate wear and other apparel related products.  

Over time, MAS and Trent would pool their domain expertise to undertake design, development and manufacturing of a range of intimate wear and other apparel products. Initially, the joint venture would facilitate design and sourcing of related products. 

MAS Holdings Chairman Mahesh Amalean said: “The significance of our partnership with Tata lies in our shared sense of values and an appreciation of the enormous business opportunities that the Indian market affords. 

“This JVA will help leverage our combined capabilities, connecting MAS’ expertise in product creation and manufacturing with Tata Trent’s expertise in Indian retail. This partnership further aligns with MAS’ long-term intent to scale business and expand our presence in India.” 

Tata Trent Chairman Noel N. Tata said: “We see significant opportunities to leverage the growing reach of our brands to build a differentiated proposition in lingerie, activewear and related categories. MAS brings impeccable capabilities and track record in the manufacture of high-quality products in this space. 

“This collaboration between Trent and MAS would deepen Trent’s strategic commitment to offer fully owned brands at its retail stores and enable MAS to expand their international presence further. We are excited at the prospects of leveraging our joint synergies and deliver greater value to our customers.” 

MAS Holdings, the largest apparel tech company in South Asia, is among the most recognised design-to-delivery solution providers in apparel and textile manufacturing. With a global community of over 118,000, today, MAS’ design and manufacturing spans across 17 countries. The MAS portfolio has expanded exponentially; into wearable technology, FemTech, start-ups, logistics and fabric parks worldwide.  

Over 30 years, MAS has gained global recognition for its ethical and sustainable working environment as well as its craftsmanship and product excellence. Today, the MAS Plan for Change outlines the company’s commitment to create sustainable change under the three pillars; products, lives, and planet. 

Through this, MAS aims to inspire all its employees to be changemakers, enabling dreams and enriching the fabric of life on our planet.   

Trent is part of the Tata Group and operates a portfolio of retail concepts. The primary customer propositions of Trent include: Westside, one of India’s leading chains of fashion retail stores, Zudio, a one stop destination for great fashion at great value and Trent Hypermarket, which operates in the competitive food, grocery and daily needs segment under the Star banner.  

Westside stores have a footprint of predominantly around 18,000-34,000 sq. ft. across over 127 cities. Westside stocks a broad range of products ranging from apparel, footwear, accessories to cosmetics and perfumes to home accessories and gifts amongst others. 

Each Westside store presents international shopping ambience, superior merchandise at affordable prices and excellent service. Zudio, the value fashion format destination, operates with stores having a footprint of around 7,000-10,000 sq. ft. Zudio stores offer several product categories to meet the varied shopping needs of customers. These include apparel across men, women and kids and footwear.