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Tuesday Dec 17, 2024
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From left: Mahindra and Mahindra Automotive Division International Operations Head Sachin Arolkar, CEO Veejay Ram Nakra, Ideal Group Founder/Chairman Nalin Welgama and Deputy Chairman Aravinda De Silva at the launch of locally assembled new Bolero City Pik-Up - Pic by Ruwan Walpola
Mahindra & Mahindra Ltd. (M&M Ltd.) and Ideal Motors yesterday began deliveries of the new Bolero City Pik-Up in Sri Lanka first single cab pick up to be assembled in the country.
The vehicle has been in production at Mahindra Ideal Lankas Automotive assembly plant at Welipenna.
The first batch of vehicles were delivered to the customers at an event held in the city today.
Sri Lanka is one of M&M’s most important overseas markets. M&M has been present in the country for more than 25 years with a robust automotive and farm portfolio. The brand has been holding a leadership position for over 10 years in the pick-up category.
The addition of Bolero City Pik-Up will further strengthen its position in the category. With the gradual opening of the market amidst the pandemic, the commercial vehicle category is witnessing an increase in demand. Mahindra is boosting its production capacity at the Sri Lankan plant to meet the market demand for single cab pickups
M&M Automotive Division CEO Veejay Nakra said: “Sri Lanka has been a strategic market for Mahindra. We have been scaling up our local presence by expanding the product range through the Make in Sri Lanka initiative. With the addition of the Bolero City Pik-Up to our portfolio, we will further reinforce our leadership in this category. I am delighted to announce the introduction of the first locally assembled pick up in Sri Lanka.”
Ideal Motors Founder and Chairman Nalin Welgama said: “Ideal Motors and Mahindra have been working together for a decade to deliver value to our customers. Our small commercial vehicle range has played a pivotal role in the economic development of the country over the last many years. This new Bolero City Pik-up will open many opportunities for small and medium entrepreneurs in the country. We believe in giving the best customer experience through our island wide network.”
With easy manoeuvrability, big cargo box and reliable high-power engine, the new Bolero City Pik-Up has been designed for urban and rural applications. This pick-up will offer class leading cargo capacity and payload in the category, thus enhancing the earning potential for its owners.
This will be supported by a class-leading extended warranty of 36 months/100,000 km. Customers are assured to earn more profit and have complete peace of mind. The Bolero City Pik-Up comes with an attractive launch price of Rs. 3.075 million onwards.
The New Bolero City Pik-Up is powered by Mahindras proven 2,523cm3, m2Di, four-cylinder, diesel engine providing power of 46.3 kW (63 HP) and torque of 195 Nm for better performance. The Bolero City Pik-Up has a payload capacity of 1,400 kg and 2,640 cm x 1,700 cm (8.7 ft x 5.6 ft) cargo box to carry heavy loads effortlessly.
Its sporty eye-catching wrap around headlamps, a stylised front chrome grille, a trendy dual tone instrument panel and comfortable fabric seats with matching door trims, gives it a more stylish and elegant look.
