At a tea plantation 

Experiencing a train ride  

Sri Lanka Tourism Promotion Bureau (SLTPB), under The Ministry of Tourism and Lands welcomed World’s Top Travel Influencer Nusier Yassin also known as ‘Nas Daily’ to promote Sri Lanka as one of best travel destinations in the World to travel. 

As part of this exclusive social media-based campaign with Sri Lanka Tourism Promotion Bureau, Nas Daily social platforms where they have over 67 million followers base worldwide, will be posting various destination promotional posts, videos and stories to inspire social media savvy global travellers to visit Sri Lanka within upcoming seasons.

Visiting the country for the fifth time, Nuseir Yassin said: ‘‘Sri Lanka is like my second home. I had a great time here in Sri Lanka and will definitely come back for more.’’ 

On his last day in Sri Lanka, Fans’ Meet and Greet was organised at the BMICH and over 500 die-hearted Nas Daily fans appeared in the afternoon to meet Nuseir Yassin with gifts and Sri Lankan flags.

As part of the destination campaign with Sri Lanka Tourism Promotion Bureau, Nas Daily will be creating three unique tourism and related investment focused videos about Sri Lanka along with multiple other social media posts and stories. Over the four days compact filming schedule in Sri Lanka SLTPB’s International Media Team took Nas Daily filming crew to areas covering tea plantations in Nuwara Eliya, Ella, Galle, Hikkaduwa and Colombo.

This campaign expects to generate a massive global attention towards Sri Lanka, by highlighting the country as a ‘Must visit Destination in the World’.

Minister for Tourism and Lands Harin Fernando said the key focus of this campaign is to promote destination Sri Lanka via mainstream social media platforms by reaching out to millions of international social media users and creating an excitement and influence to visit the Island within upcoming seasons. This campaign expects to create multiple unique reasons to visit destination Sri Lanka and encourage travellers to come back for more.

SLTPB said living in the era of digital media, travel influencers have emerged as powerful storytellers by inspiring billions of social media users around the world. Unlike traditional advertising campaigns, influencer marketing campaigns have become a game-changing strategy for destination promotions. Influencers create a greater impact on inspiring modern-day travellers by acting as digital word of mouth, while generating long lasting publicity for destinations. Their genuine and personal social media channels provide insights that traditional advertisements can’t replicate, making them a trusted source for travel recommendations. 

Having an average of 500 million views combined on social media (Facebook, YouTube, Instagram and TikTok) Nas Daily reaching up to 3.2% of global population with 20 billion video impressions and generating 100% organic views for their creative content. Nas Daily social media content focused on incredible people, amazing places, unique inventions and impactful initiatives. Nas Daily platforms have over 67 million followers worldwide. While maintaining over 30 localised social media channels in different international languages, Nas Daily engages with a vast diversity of social media users around the world, including: English, French, Spanish, Japanese, Chinese, Russian, Arabic, Portuguese, Turkey, Thai etc. Having such a massive global follower base with major focus on segments such as travel, cultural exploration, current affairs and ability in reaching out to geographically diverse regions with different languages and cultures make Nas Daily exceptional and stand out of all the other social media influencers in the world.

SLTPB Chairman Chalaka Gajabahu said: “Bringing Nas Daily to Sri Lanka is a great achievement for us in 2023 and this campaign expects a greater promotional mileage to our tourism industry as well as to the Island as an immediate outcome. This is a part of our integrated tourism promotional campaign where digital media will be playing a greater role by addressing millions of potential travellers in the world.”

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