MullenLowe Sri Lanka named “Most Effective Agency of the Year 2022/23”

From left: Director and Chief Executive Officer Thayalan Bartlett, Snr. Vice President and Chief Creative Officer Dilshara Jayamanne , Associate Vice President and Executive Creative Director Harendra Uyanage

• Unilever brands and Softlogic Life feature strongly in the line-up of awards

The country’s leading brand communications company MullenLowe Sri Lanka was awarded the Most Effective Agency for 2022/23 at a gala event on Tuesday night an award it jointly shares with Dentsu in a tie of points. The company came back strong this year to clinch the top spot after falling short by just two marks when they became runners-up the previous year breaking a stronghold which they have dominated the past decade. MullenLowe achieved the rare feat of being the only company to win the title three years in a row when they cleared the awards in 2019, 2020 and 2021 and have collectively won the title six times in just the past eight years alone. 

MullenLowe Sri Lanka is widely recognised for its astute creative work with a high level of strategic leverage that it creates for brands. MullenLowe Group Chief Executive Officer Thayalan Bartlett said “Advertising is very simply about staying true to people, ideas, and brands. We are fortunate to be blessed with some of the very best talent who create, effective and distinctive work for one of the most sought-after brand portfolios in the country. I am immensely delighted for our people, brands and clients who deserve to be in this spotlight.” 

With an average age of 30 years, MullenLowe is staffed with immensely talented young thinkers, who are led by two highly acclaimed creative leaders and eight strategic business leaders who manage 80% of the top 10 and 50% of the top 20 most advertised categories and brands in the country. “MullenLowe is a melting pot of ideas, cultures, brands, and people. This singularly contributes to the richness of our creative culture and diversity making us a very different breed of advertising professionals. Such consistent recognition is only a manifestation of the values we represent and the kind of company we truly are,” said Thayalan. 

MullenLowe Group Senior Vice President and Chief Creative Officer Dilshara Jayamanne said: “As Sri Lanka heroically recovers from a perfect storm of crises the importance of doing the best work that makes an exponential impact in the market becomes more important than ever. This award is a testament to our commitment to delivering exactly that.”

“I always believe ‘effective’ advertising is like high octane fuel for brands and I am deeply honoured to be a part of a strong creative culture that consistently produces impactful and effective work, especially in the face of challenging economic conditions” said MullenLowe Group Vice-President and Executive Director Harendra Uyanage.

The MullenLowe Group (MLG) is Sri Lanka’s largest marketing communications group. Supported by eight independently managed strategic verticals – MullenLowe, LoweLintas, LoweDigital, LoweTech, LoweActive, LowePublic, LoweMedia and LoweGo the group is well represented across categories covering FMCG, banking and finance, insurance, leisure, mobile and broadband, tech, fintech, enterprise solutions, milk based foods, beauty, personal and home care, carbonated, energy and fresh drinks, packaged foods and biscuits and sanitary pads to name a few. By the sheer representation of diverse industries, the Group draws on a vast amount of category knowledge making it the most influential brand communications group in the country. MullenLowe Sri Lanka is a full member affiliate of MullenLowe Worldwide headquartered out of Boston and is part of a network of 95 global offices across 65 markets. MullenLowe Worldwide employs 6400+ people around the world.