Sunday Sep 08, 2024
Saturday, 27 July 2024 00:03 - - {{hitsCtrl.values.hits}}
Senior Adviser to the President on National Security and Chief of Presidential Staff Sagala Ratnayaka being welcomed by Scope Cinemas Executive Chairman Naveed Cader at the pre-launch of IMAX theatre at the Havelock City Mall, Colombo 5
Patrons outside the Havelock City Mall’s IMAX theatre at its pre-launch with the special screening of Top Gun Maverick on Wednesday
Scope Cinemas yesterday elevated the experience for moviegoers with the launch of a world-class IMAX theatre at the Havelock City Mall, Colombo 5.
The state-of-the-art facility introduces the highly-anticipated IMAX with Laser technology, promising an unrivalled cinematic experience that will captivate audiences with its stunning visuals and immersive audio.
IMAX, a name synonymous with cutting-edge cinema technology, and IMAX with Laser is the pinnacle of technological advancements, designed from the ground up to deliver crystal-clear, life-like images and precision audio that transports viewers into the heart of the action. This technology is characterised by a groundbreaking 4K laser projection system featuring a new optical engine and custom-designed lenses. The result is brighter images with increased resolution, deeper contrasts, and the widest range of colours available to filmmakers, ensuring that every scene bursts with vivid detail and realism.
The theatre also features IMAX Precision Sound – patented technology that delivers audio with striking clarity and depth, ensuring perfectly tuned sound that is evenly distributed throughout the cinema. This ensures that every whisper, explosion, and musical note is heard with unparalleled clarity, providing an audio experience that complements IMAX’s stunning visuals. Plus, the experience is enjoyable from any seat in the theatre, with IMAX Immersion by Design, which features stadium-style seating that provides a clear vantage point from every seat.
Scope Cinemas Director and CEO Thushan Meemanage said: “The introduction of IMAX with Laser at Scope Cinemas Multiplex – Havelock City reflects our commitment to bringing world-class cinematic experiences to Sri Lankan audiences. We have always aimed to set international standards, and this collaboration with IMAX allows us to deliver on that promise. We are thrilled to offer our customers a movie-going experience that is truly second to none.”
Scope Cinemas has a reputation for pushing the boundaries of what a cinema experience can be. Since its rebranding in 2017, the company has introduced numerous innovations to enhance the convenience and comfort of its patrons.
Scope Cinemas Marketing and PR Head Chassy Cortes said: “It is our mission to provide a world-class cinema experience to every Sri Lankan; that means we go beyond the movies we screen. From the convenience of booking your tickets and food, to the warm welcome you get as soon as you walk into the cinema premises, to the immersive activities and events in our lobby, we want to ensure that we transport you to another world.”
Scope Cinemas Executive Chairman Naveed Cader said: “The launch of IMAX has been a long time in the making – and our teams have gone above and beyond to make the dream of IMAX in Sri Lanka a reality. We are pleased to have partnered with IMAX to bring this pinnacle of cinema experiences for Sri Lankan audiences to enjoy, right here at home.”
He said that the launch of the IMAX Theatre at Scope Cinemas Multiplex – Havelock City marks the beginning of a new era in Sri Lankan cinema. Moviegoers will now enjoy life-like cinema experiences, with the highest quality visuals and sound that the industry has to offer.
The launch of IMAX in Sri Lanka by Scope Cinemas thus raises the bar for the industry and places Colombo on the global map of premium cinema destinations.