Sri Lanka Tourism Alliance and Good Life X announce Grants for Tourism Resilience program

• EUR 50,000 available to SMEs committed to sustainability, resilience and innovation

Sri Lanka Tourism Alliance Co-Chair Malik J. Fernando

Good Life X Director Randhula de Silva

With Sri Lanka’s tourism industry grappling to stay afloat amidst the ongoing COVID-19 pandemic, Small and Medium Enterprises (SMEs) are scrambling to find ways to remain competitive and resilient.

Assisting the entire industry and especially the SMEs has been a priority initiative for the Sri Lanka Tourism Alliance during these unprecedented times.

“Our partnership with Good Life X is another key milestone in our journey towards providing support and assistance to the industry during this crisis. Through the Grants for Tourism Resilience program we will disburse a total of EUR 50,000 to assist sustainable SMEs that have used this time to successfully adapt, innovate and stay resilient,” said Sri Lanka Tourism Alliance Co-Chair Malik Fernando.   

The program will assist SMEs that have been in operation for a minimum of two years. An individual SME can apply for a grant between Rs. 1,000,000 to Rs. 2,100,000 (approximately) with funding going towards the implementation of a sustainable idea that will help businesses innovate, grow and bounce back better.

“Tourism businesses are looking for ways to remain resilient and competitive during this challenging time. We are happy to partner with Sri Lanka Tourism Alliance to extend the support to SMEs that have successfully leveraged opportunities brought on by this crisis to navigate towards a more sustainable growth path. This grant program is an extension of the work implemented by Noah Foundation Germany, under the initiative of German Federal Ministry for Economic Cooperation and Development (BMZ) as a response to the COVID-19 crisis in Sri Lanka,” said Good Life X Director Randhula de Silva.  

Interested tourism businesses should submit a completed Google Application Form before midnight 18 December. More information about the program is available on Sri Lanka Tourism Alliance’s website https://www.srilankatourismalliance.com/grants-for-tourism-resilience/.