State Minister stresses need for strong destination marketing drive for tourism

Wednesday, 30 November 2022 00:22 - - {{hitsCtrl.values.hits}}

State Minister of Finance Shehan Semasinghe

State Minister of Finance Shehan Semasinghe on Monday stressed the need for a strong destination marketing drive globally to boost tourism.

“A strong marketing campaign along with an enhanced and friendly infrastructure development program will play a key role in developing tourism,” Semasinghe told the post-AGM banquet of The Hotels Association of Sri Lanka.

He also said that Sri Lanka is open to the world after the COVID pandemic as a safer travel destination and tourism sector has grown over time since it emerged as one of the most valuable sectors for the economy of the country.

“After several disastrous challenges, we can now see positive signs of the tourism sector›s recovery, though the process will take time,” Semasinghe said.

“The actions proposed to support these strategies are part of a creative marketing campaign that, in my opinion, should be driven by the private sector, with the Government acting solely as a regulatory and policy-making authority,” he added.

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