Wednesday Nov 06, 2024
FT
Wednesday Nov 06, 2024
Tuesday, 12 March 2024 01:56 - - {{hitsCtrl.values.hits}}
Tourism Minister Harin Fernando has unveiled plans to showcase Sri Lanka’s rich cultural heritage and natural beauty through a special runway show to be held at Sigiriya.
Speaking at a press briefing during the ITB (Internationale Tourismus-Börse) in Berlin, Germany last week, he announced that the iconic Sigiriya Rock will serve as the backdrop for one of the country’s premier fashion events, the Colombo Fashion Week.
“Along with our efforts to promote Sri Lanka, we are creating a lot of events. Colombo Fashion Week, which is one of the top 20 fashion shows, is going to have a special event in front of Sigiriya,” he said.
Describing the initiative as a unique opportunity to showcase Sigiriya to the world, Fernando pointed out the significance of leveraging Sri Lanka’s diverse attractions to promote tourism.
By hosting events like the Colombo Fashion Week against the breathtaking backdrop of Sigiriya, he implied that Sri Lanka Tourism aims to capture the imagination of visitors and highlight the unique experiences the country has to offer.
Highlighting the success of similar initiatives in other countries, Minister Fernando expressed confidence in Sigiriya’s potential to become a globally recognised tourism destination.
Sigiriya is one of Sri Lanka’s most popular tourist attractions and the site consists of the ruins of an ancient stronghold that was built in the late fifth century CE on a remarkable gigantic rock pillar. It was designated a UNESCO World Heritage site in 1982.
The special runway show in Sigiriya is expected to draw attention from international fashion enthusiasts, influencers and tourists, further enhancing Sri Lanka’s reputation as a vibrant and culturally rich destination.
