Thursday, 27 March 2014 01:38
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The Colombo Stock Exchange (CSE) yesterday announced the launch of its Twitter handle @CSE_Media, to keep investors informed on the market updates of the stock exchange via a Twitter feed.
The Twitter handle is aimed at retail investors, media personnel and students who are eager to receive on-the-go information from the stock exchange on a wide variety of areas.
The venture into social media follows the CSE’s launch of an android mobile application which has seen a resounding response from those eager for up-to-date market information.
Currently the Twitter handle offers updates on corporate disclosures, CSE circulars, SEC directives, CSE media releases, and upcoming and ongoing events. Twitter followers will also receive a close-of-trading update on the two main indices, share volume and market turnover, linked to the market summary report for the day.
Twitter is an ideal medium of connecting with the CSE, for listed companies as well, since they may retweet their information and disclosures via the CSE Twitter handle and thereby access a wider audience.
“As we aim to bring in more retail investors, the need to disseminate information faster and keep our investors informed of changes that could affect their investments has become of prime importance. By utilising social media we hope to reach our younger stakeholders through a medium they are familiar with and access often. In 2013 we saw over 200 active accounts being opened by those within the 18 to 25 age group and thus we see this demographic as a vital element in the growth of the retail investor segment,” CSE Chairman Krishan Balendra said.
“We believe that as a stock exchange and the facilitator of investment, in listed companies, we play the primary role of developing a well informed and wise investor. We hope to use the most avant-guard technology for this task and the mobile app, which was launched recently, was one such venture. Today, with the launch of the CSE Twitter handle, we make our foray into the world of social media,” CSE CEO Rajeeva Bandaranaike said.
The CSE hopes to venture into more social media avenues in the coming months, to provide the public with a stronger base of information and interact with current and potential investors.
