Daily Mirror wins Gold for Sarva Integrated at Goafest 2015
Thursday, 23 April 2015 02:04
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Year 2015 has kicked off as a year of triumph for Sarva Integrated as it brought home two much-sought-after awards at the recently-concluded Creative Abby Awards at Goafest 2015.
While its work for Daily Mirror for Media Freedom Day 2014 received a prestigious Gold Abby, its work with The Sri Lankan Eye Donation Society received a Bronze. Having won the title of ‘Most Effective Agency of the Year’ at the 2015 Effie Awards, Sarva Integrated’s recent string of victories can only be attributed to its singular aim of producing effective advertising.
“Not everyone would have the courage to print the front page of a national newspaper the other way round; including their mast head; so we are quite thankful to the management of Daily Mirror for embracing our bold idea whole heartedly when we came up with it to celebrate World Press Freedom Day,” said Sarva Integrated Managing Director Chrishantha Jayasinghe.
“At Sarva, our focus has never been on winning awards, but rather on producing effective communication pieces which produce tangible, bottom line, results for our clients and their brands. However, it is very encouraging to see that we have been consistently recognised over the past few .
Attended by over 2,500 professionals from the marketing, advertising, media, research and PR fraternity, the Goafest Creative Abby Awards are considered the most prominent ad award show in India.
“It is easily the Oscars of Indian awards with entries from numerous competing agencies from all across Asia, making this victory one of great pride and prestige for us,” said Prageeth Prasanjaya, the Creative Director responsible for the project.
With a strong team of over 70 players, Sarva Integrated has created a name for itself by consistently producing 360 degree communication campaigns that are driven by locally-generated insights and strike a chord in the hearts and minds of the Sri Lankan consumer.
The overwhelming success rate in the few recent months have been a testimony to Sarva Integrated’s unique ability to conceptualise in the language of the local consumer; be it Sinhala, Tamil or English.
Powered by an extensive portfolio of clients such as Lanka Bell, DIMO, Union Assurance, Triumph International, NDB Investment Bank, Pan Asia Bank, Darley Butler (BIC, Denta),Chevron Lubricants Lanka, and many others, Sarva Integrated is well on its way to proving to the world that effective advertising is the only advertising worth paying for.
