Kudos for Unilever, McDonald’s and WPP in 2012 Effie Effectiveness Index

Effie Worldwide and marketing intelligence service Warc revealed the global results of the Effie Effectiveness Index yesterday. Winners were arrived at basis analysis of the finalist and winner data from 39 worldwide Effie competitions.

Ogilvy & Mather’s Mumbai office has been recognised as the most effective individual agency office globally by the Index.

Unilever is the most effective advertiser, McDonald’s the most effective brand (for the second year running), WPP Group the most effective advertising holding company and Ogilvy & Mather the most effective advertising agency network. McKinney (Durham, NC, USA) is the most effective independently held advertising agency, according to the Index.



Launched in 2011, the Effie Index recognises the ‘architects of the most effective marketing communications ideas from around the world’.

The global Index was released at the Cannes International Festival of Creativity currently underway.