Lanka Bell celebrates national Independence with launch of 4G connectivity

Tuesday, 11 February 2014 00:01 - - {{hitsCtrl.values.hits}}

Lanka Bell announced the formal launch of its much-awaited 4G connectivity yesterday in Sri Lanka. Lanka Bell’s Managing Director Prasad Samarasinghe said that this was in line with a promise made last year to the company’s over one million subscribers. “As Sri Lanka celebrates the 66th anniversary of her independence, we, as a home-grown and truly Sri Lankan corporate, are delighted to share the amazing benefits of 4G connectivity with our fellow Sri Lankans,” Samarasinghe said. Following a very successful test run since the end of last year, Lanka Bell 4G is initially available in parts of Colombo and Greater Colombo such as Grandpass, Colpetty, Maradana, Hulftsdorp, Orugodawatta, Dematagoda, Nawala, Maharagama, Kadawatha, Kotahena, Mahabage, Borella, Ragama, Wattala, Kadawatha, Kottawa, Battaramulla, Peliyagoda, Crow’s Island, etc. Blanket coverage for the entire Colombo city is scheduled before the forthcoming Sinhala and Tamil New Year. Director General of the Telecommunications Regulatory Commission of Sri Lanka Anusha Palpita said: “We welcome Lanka Bell on board the national effort to link Sri Lankans to the rest of the world with far greater connectivity and speeds. This launch will further strengthen Sri Lanka’s digital economy and take it to the next level.” With the world catapulting into the future and getting inextricably closer at a rapid pace, the need for uninterrupted connectivity is of critical importance. Unlike in the past, the end-user, both young and old, is knowledgeable and demanding, and hence the urgency to keep abreast with fast-evolving technology. “We’re happy to join the national effort to further expand Sri Lanka’s broadband capacity and thus empower Sri Lanka’s internet users with consistent and uninterrupted high-speed broadband internet access with the highest reliability. This also further reinforces Lanka Bell’s vision to serve Sri Lanka with faster and superior broadband services and thereby seamlessly connect our fellow Sri Lankans with world class information and communication,” Samarasinghe added. Among Lanka Bell’s revolutionary products is BEST – Bell Enterprise Solutions Technology. This is a specialised suite of enterprise telecommunication solutions which offers voice and text, data, IDC (Internet Data Centre) and international services. Lanka Bell is also the landing partner for the FLAG submarine cable network in Sri Lanka. With an investment of Rs. 3 billion, Lanka Bell owns and operates the totally independent Cable Landing Station thus providing truly diverse international data and voice solutions be it Internet, IPLCs (International Private Leased Circuit), Global MPLS (Multi-Protocol Label Switching), IDD (International Direct Dialling) or any other international voice service. As the pioneers who introduced CDMA technology to Sri Lanka in 2005, this is yet another quantum leap into the future of wireless telephony and connectivity. Lanka Bell’s CDMA created a revolution in Sri Lanka’s telecommunications industry at that time. It connected the rural masses and came at a time when the populace didn’t have access to fixed line telephony. Lanka Bell still enjoys top slot as market leaders in CDMA with a constantly and fast growing clientele across the country. The launch of 4G further enriches and enhances Lanka Bell’s product offering and takes it to the next level. Lanka Bell is a world class telecommunications operator which provides a full range of telecommunication solutions to its vast clientele of corporate and residential customers across Sri Lanka. With a robust and modern digital network, it specialises in internet, data and voice services. Supported by a dedicated team of professionals with international expertise and local knowledge, and, strategic investments in low-cost cutting edge technology, Lanka Bell presents an assortment of value-added high speed broadband and voice services at unbeatable rates to its customers across the country. With a state of the art digital network and unmatched customer support, Lanka Bell remains firmly rooted as a telecommunications leader which continues to challenge the industry through its unparalled portfolio of products and services.