Mahindra SLPL kicks off today; to be broadcast live in 80 countries

Saturday, 11 August 2012 00:00 - - {{hitsCtrl.values.hits}}

Sporty Solutionz Pvt Ltd, the Indian subcontinent’s leading sports rights management company, shall distribute the television rights globally for the inaugural edition of the Mahindra Sri Lanka Premier League Twenty20 Cricket Tournament starting from 10 August and to be played until 31 August.

The high-voltage, action-packed Mahindra SLPL shall be broadcast live in 80 countries worldwide. The inaugural league has generated a huge response not only in the Emerald Island but also worldwide. Leading broadcasters for the Mahindra SLPL 2012 include ESPN Star Sports in India and few other territories in Asia, Geo Super in Pakistan, Cric One, the biggest sports channel in the Middle East, GTV in Bangladesh, Media Net in Maldives.

ESPN Star Sports shall exclusively broadcast the Mahindra SLPL in India starting from the Opening Ceremony on August 10th onwards. The first match commences on 11 August and the final will be held on 31 August.

Carlton Sports Network is the official broadcaster of the event for the host nation, Sri Lanka. Sporty Solutionz Pvt. Ltd, which is exclusively distributing the forthcoming Mahindra SLPL across the globe, has termed the response for the super-exciting league as overwhelming.

Sporty Solutionz’s CEO Ashish Chadha said, “The Mahindra SLPL will celebrate the special flavour of Sri Lankan cricket, which has been packaged in such an exciting format for the first time. Sri Lanka is one of the strongest bases for cricket today and we will be taking their ‘attacking and fun-filled brand of cricket’ to billions of cricket fans across the world.”

The Mahindra Sri Lanka Premier League’s Commercial Rights Holders, Somerset Entertainment Ventures (S) Pte Ltd of Singapore, has termed the partnership for distribution of media rights with Sporty Solutionz as very beneficial. According to SEV’s Chairman Sandiip Bhammer, “We’re delighted to be partnering with Sporty Solutionz whose experience in the media distribution business is unparalleled. With a partner like Sporty Solutionz, we believe the mission of taking the Mahindra SLPL to every corner of the world, not just in cricket viewing countries, has been accomplished in the best possible manner by virtue of the world class platforms that have agreed to broadcast the Mahindra SLPL.”

YouTube shall be conducting live streaming of the inaugural 2012 SLPL. Auto major, Mahindra and Mahindra, are the Title Sponsor of the inaugural SLPL and Wisden India are the Exclusive Content Partners. The tournament is being played in line with MCC’s ‘Spirit of Cricket’ initiative.