Printcare pioneers world’s first braille in food industry packaging

Monday, 25 April 2011 00:37 - - {{hitsCtrl.values.hits}}

Printcare, the printing major, entered into an agreement with the Bobst group of Switzerland to produce Braille embossed packaging which will greatly benefit the visually impaired to improve their quality of life.

Printcare Group CEO K.R. Ravindran and Jean-Pascal Bobst, CEO of the Bobst Group, signed an agreement in Lausanne, Switzerland recently which will see the introduction of this new technology to Sri Lanka.

The European Union in 2007-08, with WHO directives, decided that all pharmaceutical cartons sold in the European Union by 2013 will be Braille Embossed, for the readability by blind people. Apart from gearing up for this requirement Printcare believes that the more socially responsible companies in the food industry should also begin to adopt this standard in their packaging requirements.

Jean-Pascal Bobst stated “Bobst is very closely associated with Printcare, one of the flagship packaging companies from the subcontinent, for the past 15 years and has always enjoyed this relationship not merely as a machine supplier but more as a business partner. The order from Printcare for our new equipment is another milestone in our long standing relationship which not only demonstrates their quest for operational excellence but also shows their deep sense of commitment towards corporate social responsibility as they will be one of the pioneers in the world introducing braille embossing in non pharmaceutical cartons to help in product identification by visually impaired people.”

Ravindran was equally demonstrative of his praise for Bobst whom he termed as a customer driven company constantly working closely with its clientele to meet market demands.

“We have been working with Bobst for more than a decade. Bobst has constantly kept ahead of the market and our cooperation with them has seen us reap the benefits and offer in turn to our own customers the latest in technology, which enhances their own product and offering to the end user.”

The Bobst Group is listed on the Zurich stock exchange. Headquartered in Lausanne, Switzerland, it is a world leader in manufacturing and services of equipment for the Folding Carton, Corrugated Board and Flexible Packaging industry.

Selected as a Business Superbrand, Printcare is a leader in the printing and packaging industries. Well known for being the global leader in tea bag tags and envelopes, supplying the world’s most reputed tea brands, Printcare is now a diversified Group which is also involved in printing and packaging for the apparel and FMCG sectors, security printing for lotteries and telecom industries, printing and binding for the publishing industry, and specialised media services for education and learning sectors.