Relevance of brand valuation

It is increasingly recognised that value creation in business is being driven by intangible rather than tangible assets. Apple, which is the world’s most valuable business, owns just a few factories which produce important components for certain products but the vast majority of manufacture is outsourced. 

In this new world order, where intellectual properties and capabilities are driving business value creation, a better understanding of intangible assets including brand, is a necessity.

See Page 12 for Brand Finance’s Ruchi Gunewardene and Ali Alihussain’s response to MTI’s Hilmy Carder’s question on the relevance of brand valuation.