Sri Lanka bags biggest metal haul in Spikes Asia Festival history
Wednesday, 18 September 2013 00:34
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Sri Lanka last night won its biggest metal haul at the popular Spikes Asia Festival 2013 held in Singapore.
Leo Burnett won a Silver for the best of magazine/newspapers in the media category for the Daily FT’s sister Sinhala paper Ada’s Unity Paper pullout and the Bronze for the best use of integration of offline media such as print, outdoor, etc., in the Branded Content and Entertainment category. This was also for the Unity Paper of Daily FT’s sister paper Ada.
In the Young Spikes awards, Leo won the Gold in the Media category whilst Phoenix O&M won the silver in Young Spikes Integrated category.
This year Sri Lanka had full representation at the festival with 10 plus entries competing in about 20 plus categories, 25 delegates attending the festival, a juror, a student participating in the Academy, two teams competing in the Young Spikes Competition and a single team participating in the Agency Shoot Out.
The Network of the Year trophy was won by McCann Worldgroup, with BBDO coming second followed by DDB in third.
McCann Melbourne was honoured with the Agency of the Year. Runners up were Dentsu, Tokyo coming in second place and DDB Group New Zealand, Auckland, in third.
The Independent Agency of the Year was taken by Party, Tokyo and Reactive Media, Sydney and Tokyu Agency, Tokyo, were second and third respectively.
The Spikes Asia Awards are the region’s oldest and most prestigious awards for creative advertising recognising the best in film, print, outdoor, radio, digital, direct, promo and activation, media, design, film craft, print and poster craft, integrated, mobile and PR.
The festival is a collaboration between the organisers of the Cannes Lions festival and Haymarket, the publisher of the campaign magazine. It provides the region’s growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. It also recognises Asia’s best works at the Spikes Asia Awards.
