Sri Lanka gets Subway

Tuesday, 22 July 2014 00:05 - - {{hitsCtrl.values.hits}}

From left: Subway Development Sri Lanka Franchise Owner and Chairman Nathan Wills, Ataraxia Capital Partners and Head of Structured Products Asanth Sebastian and Ataraxia Capital Partner and Head of Investments Sharad Sri, with the Subway mascot Subman at the launch – Pic by Lasantha Kumara By Waruni Paranagamage Subway, the largest submarine sandwich chain in the world, is all set open its newest chain in Colombo 3 tomorrow (23). Subway has become the leading choice for people seeking quick, nutritious meals that the whole family can enjoy and guided by its passion for delighting customers by serving fresh, delicious, made-to-order sandwiches. All things related to Subway including the Subway mascot, SubMan, are available at the restaurant to provide the best possible customer experience to the Sri Lankan market. Nathan Wills, franchise-owner and Chairman, Subway Development Ltd. Sri Lanka, said: “Subway is now in Sri Lanka to give the same opportunities to the local inspiring entrepreneurs, as we hope to develop a strong and profitable franchisee system islandwide.” The franchise also plans to be the QSR (Quick Service Restaurant) market leader within five years, with over 50 restaurants earmarked for Sri Lanka. “The Sri Lankan franchises who are willing to be our partners will go through a two-week training program in India. Now we are trying to identify the market and how local entrepreneurs can develop the brand,” added Wills. Celebrated for its inherent values of freshness, choice and customisation, all Subway sandwiches are made of a variety of gourmet breads that are baked fresh each day at the restaurant. Subway enthusiasts also can create their own sandwiches by choosing from a variety of lean meat, fresh vegetables, cheeses and low-fat condiments while relishing the experience of the delicious meal being made right in front of them. Ataraxia Capital Partners Partner and Head of Investment for Subway in Sri Lanka Sharad Sri explaining the aims of partnership with Subway told the media that they have understood the hard quality products and excellent customer service of Subway restaurants and invited them to expand their fast food market in Sri Lanka. Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami, and Singapore, the Subway brand was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey – one that has made it possible for thousands of individuals to build and succeed in their own business. With more than 42,000 locations in 107 countries, the Subway brand – mostly through its franchisees – provides more than 400,000 job opportunities worldwide. Subway is locally partnership with Coca Cola as its beverage partner, the same as in other countries, and Room To Read as its Charity partner.