Sri Lanka Tourism to showcase ‘Miracle of Asia’ at WTM 2011

By Sanath Weerasuriya in London

Sri Lanka Tourism participating this years’ World Travel Mart (WTM) in London to promote Sri Lanka to new markets apart from the traditional West European segment.

WTM 2011 will showcase Sri Lanka as ‘Miracle of Asia’ and  focus Sri Lanka as a destination offers unrivaled variety with 100 waterfalls, 17 national parks, 7 World Heritage sites and over 2,000 years of recorded history.

World Travel Mart, one of Europe’s leading travel markets, will kicks off today, Monday 7 November, at the ExCel Exhibition Centre in London. WTM is a four day mega market for the travel and hospitality industry, attracting more than 5500 exhibitors from over 200 countries, creating unparalleled opportunities for buyers and sellers to identify new markets and learn about the latest trends and developments. Fifty one private sector companies including 29 Destination Management Companies and 22 hotel sector participants are registered with Sri Lanka Tourism Promotional Bureau to participate of this year’s WTM.

 According to Sri Lanka Tourism Promotions Bureau’s Managing Director Rumy Jauffer, Sri Lanka will continue to promote in Uk and Europe despite their set back due to recession.

Apart from the economical crisis in Europe, British tourists are continued to arrive in Sri Lanka in record numbers. Up to the end October this years, UK tourists arrivals tops 80, 000 mark and we are quite confidant that the number will pass 100,000 mark by the end of the year’ he said.

With the sight of achieving the historical 800,000 tourists arrivals to the country by the end this year, Sri Lanka Tourism particiapating at the World Travel Mart (WTM), to enhance SLT’s global communication campaign ‘Visit Sri Lanka 2011’.