Triad pulls off 3rd time win for “Best TV Commercial of the Year”

CIC’s ‘Biththara Wee’ advert won the TV commercial of the year accolade at the SLIM Nielson People’s Awards held last night – a commercial which was the brain child of ad agency Triad Ltd.

This is the third year that Sri Lanka’s top creative agency and 3 consecutive times Chillies winner bagged this award — the first two years being for its iconic ‘Api Wenuwen Api’ national campaign.

The SLIM Nielsen People’s Awards is organised by the Sri Lanka Institute of Marketing in association with The Nielsen Company, and is a local symbol of achievement that accolades creations which are nominated by the nation’s people themselves and are therefore a true reflection of the pulse of the people.

“There are two ways of judging effective communications,” avers the Executive Director and Brand Strategist of Triad, Michael Holsinger. “One is through the creativity of the campaign, and the second is through how effectively it managed to engage the consumer in its message. Therefore for us as an agency, winning a People’s Award only emphasises the latter – as it clearly reflects the impact the advertisement had on its audience. This win only adds to our strong and long-standing reputation and reconfirms our creative supremacy in the industry.”

For Triad, CIC Agri has been a valued client for several years and the agency-client partnership they share has made the CIC brand portfolio reach new heights. According to the team at Triad, one of the key reasons for this is the belief the client has in the agency’s creative capability and its ability to deliver real business solutions. Adding that CIC is also a very forward thinking company that encourages innovation and insightful thinking and new ideas which can set a new standard in the market place, the Triad team is proud to share this success with their client – who to them is an extension of the agency and their valued partner in the brand building process.

Triad being a leading creative communications company, which has over the years has been recognised and rewarded for its creative and effective communications, has set a new pace in the marketing communications industry and is proud of this achievement made through teamwork, an aspect which every employee firmly believes in and espouses each day. The team now eagerly looks forward to meeting the challenges of 2011, retaining their leadership whilst offering brand centric, consumer driven, locally relevant communication ideas in both conventional and non-conventional media platforms. Winning this People’s award endorses Triad’s commitment to be an inspiration to local agencies that are committed to raise the bar of communication excellence in Sri Lanka.