Lewie opens a new chapter with book on strategic marketing
Wednesday, 17 July 2013 00:01
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The book ‘Strategic Marketing’ authored by Lewie Diasz was launched last week in Colombo. A first-of-its-kind in Sri Lanka, the book attempts to make a powerful case for marketers and marketing as a role in driving Sri Lankan entities towards success by establishing it on a sound intellectual basis. In the book theories are contextualised and explained using Sri Lankan corporations whilst simplifying complex management theory. The Chief Guest at the launch was Eardley Perera and Guest of Honour was Dilith Jayaweera.
