Lewie opens a new chapter with book on strategic marketing

Wednesday, 17 July 2013 00:01 - - {{hitsCtrl.values.hits}}

The book ‘Strategic Marketing’ authored by Lewie Diasz was launched last week in Colombo. A first-of-its-kind in Sri Lanka, the book attempts to make a powerful case for marketers and marketing as a role in driving Sri Lankan entities towards success by establishing it on a sound intellectual basis. In the book theories are contextualised and explained using Sri Lankan corporations whilst simplifying complex management theory. The Chief Guest at the launch was Eardley Perera and Guest of Honour was Dilith Jayaweera.

Discover Kapruka, the leading online shopping platform in Sri Lanka, where you can conveniently send Gifts and Flowers to your loved ones for any event including Valentine ’s Day. Explore a wide range of popular Shopping Categories on Kapruka, including Toys, Groceries, Electronics, Birthday Cakes, Fruits, Chocolates, Flower Bouquets, Clothing, Watches, Lingerie, Gift Sets and Jewellery. Also if you’re interested in selling with Kapruka, Partner Central by Kapruka is the best solution to start with. Moreover, through Kapruka Global Shop, you can also enjoy the convenience of purchasing products from renowned platforms like Amazon and eBay and have them delivered to Sri Lanka.