Abans acclaimed as Most Loved Brand of 2023 in Retail (Lifestyle) category by Brand Finance

Abans, the leading consumer durable retailer in Sri Lanka, has been presented with the esteemed recognition of being the Most Loved Brand of 2023 in the Retail (Lifestyle) category by Brand Finance, the world’s leading brand valuation consultancy. 

This remarkable achievement is a testament to Abans’ unwavering commitment, excellence, and exceptional brand portfolio. The prestigious accolade, published in the LMD Brands Annual 2023, analysed Sri Lankan brands based on their value and strength. Abans is the leading consumer durable retailer in Sri Lanka, offering a wide range of top global brands with a commitment to quality, innovation, and customer satisfaction, Abans has established itself as a trusted partner for consumers nationwide.

For over 30 years, Abans has nurtured a longstanding partnership with South Korean electronics giant LG. The global leader in electronics and home appliances is recognised globally for its innovative products, advanced technologies and environment friendly products in electronics and home appliances. Their diverse range of products aims to enhance people’s lives by providing superior performance, energy efficiency with inverter technology, and convenience.

LG products are widely acknowledged for their high quality, durability, and reliability, ensuring long-term customer satisfaction. The brand remains at the forefront of technology by introducing cutting-edge features and functionalities such as OLED technology, AI integration, Wi-Fi Smart Controlled LG ThinQ technology, and energy efficient inverter technology.

One of LG’s standout products, the LG French Door InstaView Door-in-Door Refrigerator, presents a solution for extensive storage needs, allowing customers to stock up on groceries and reduce shopping trips. This refrigerator offers convenience and efficiency with innovative features like the InstaView glass panel, energy-saving design, and advanced filtration systems. LG refrigerators has been certified as the highest energy efficient refrigerator, the prestigious 7.3 Rating (L/W) as per Minimum Energy Performance (MEP) labelling was conferred by the Sri Lanka Sustainable Energy Authority and Sri Lanka Standards Institute.

LG Microwave Ovens provide a quick and convenient way to prepare healthy meals and bake favorite goodies, preserving the nutritional value of the food. They offer exceptional cooking performance and efficiency compared to traditional methods.

LG Dishwashers, featuring QuadWashTM technology and True Steam technology, deliver sparkling clean and hygienic dishes while saving time, water, and energy. The larger space and Inverter Direct Drive technology contribute to superior energy savings

The LG Dual Cool Anti-Virus Inverter Air Conditioner incorporates advanced technologies such as Anti-Virus Filters, Allergy Filters and UV Nanotechnology to ensure a healthy and virus-free environment. The Super Convertible 5-in-1 Cooling Control optimises energy usage while providing efficient cooling. LG is the only Carbon Footprint Label Certified Inverter Air Conditioner in the market to reduce the country’s carbon footprint towards a more sustainable future.

The LG Vivace Front Loader Washing Machines, powered by Artificial Intelligence Direct Drive (AI DD), provide fabric protection and precise washing patterns for various fabric types. With features like LG Steam+™ technology and Turbo Wash 360°, these washing machines offer hygienic laundry, reduced water consumption, and shorter wash cycles.

The LG Hom-Bot robotic cleaner offers hassle-free floor cleaning with its corner-detecting sensors, quiet operation, and learning function. It thoroughly cleans floors, even in tight corners, without disturbing the surroundings.

LG Stylers provide a convenient solution for drying, refreshing, and sanitising clothes and other items at home with TrueSteam technology. This home dry cleaning unit reduces the need for trips to the dry-cleaning service, offering convenience and efficiency.

LG OLED Televisions redefine visual excellence, delivering the deepest blacks, richest colours, and the most realistic picture quality with the α9 AI Processor. The LG UHD 4K TV with active HDR, IPS 4K panel, and immersive features like WebOS and HDR Gaming, LG UHD TVs provide an unmatched viewing experience.

For an immersive audio experience, LG X-Boom offers powerful sound with Dual Woofer and Super Bass Boost. The Multi-Colour Lighting and Party Strobe create the perfect party atmosphere, while the microphone input allows for karaoke sessions. With Bluetooth and USB connectivity, LG X-Boom is a versatile audio companion.

Abans’ recognition as the Most Loved Brand of 2023 in the Retail (Lifestyle) Category by Brand Finance is a testament to their unwavering commitment to excellence and exceptional brand portfolio. With a portfolio of renowned global brands, Abans has established itself as a trusted partner for consumers across Sri Lanka. The success of Abans can be attributed to its dynamic leadership team committed to delivering high-quality products and services that improve people’s lives.