Abans secures exclusive distribution rights for Russell Hobbs in Sri Lanka

Saturday, 13 August 2022 00:02 -     - {{hitsCtrl.values.hits}}

Spectrum Brands Singapore Ltd. was pleased to appoint Abans PLC as the exclusive distributor for Russell Hobbs in Sri Lanka on 3 August. 

As a leading Sri Lankan conglomerate, the group has diversified in retail, real estate development, environmental management, and logistic sectors. Abans PLC is the flagship company and vital retail arm of the Abans Group of Companies. Abans Group continues to grow with an impact that reaches far and wide and the group continues to empower and impact a better way to life for every Sri Lankan. 

Over the decades, Abans Group has become synonymous with reliability, high quality, and hallmarks as one of the most beloved brands in Sri Lanka.

Abans PLC has unparalleled expertise in the distribution of world-renowned brands in the retail industry, having an extensive retail footprint of over 400 showrooms in Sri Lanka. The group’s values and vision are more focused on empowering people with a better way of life. It was a strong factor for Spectrum Brands to appoint Abans PLC as the new distribution partner in Sri Lanka.  

Russell Hobbs understands what matters most to consumers, cooking food worth sharing without too much stress. Looking and feeling good, tackling creases on your own terms, showing off your style, even on your kitchen counter. Spending less time on the dull stuff, and more time doing what you love with the people that count. Whatever’s important to you, we get it. That’s why Russell Hobbs is always ready to help you get on with doing your thing. 

To celebrate Russell Hobbs’s 70th anniversary in 2022, a new campaign ‘We Get Life’ has been launched as part of a brand refresh to commemorate the brand’s 70-year milestone and celebrate being the ‘Unofficial Sponsor of Life’. The campaign aims to showcase the journey of Russell Hobbs – from launching its first ever automatic kettle – to the present day and celebrate the range of different innovations it has created. Its vision was simple: to create products that make home life easier and more enjoyable. Moreover, creating thoughtful ideas that help you do what matters to you. Because We Get Life. 

Spectrum Brands is a home essentials company trusted by millions of consumers all over the world. The brands of it improve the way people live life at home – from making their meals to looking their best. It built its long legacy of products from trusted brands such as Kwikset, Baldwin, FURminator, DreamBone, Russell Hobbs, National Hardware, Pfister, Tetra, GloFish, REMINGTON, Cutter, and Spectracide, and it delivers high-quality, reliable products. Spectrum Brands strives to use consumer insights to fuel innovation. 

Its long-trusted brands provide the newest solutions to improve the way people live life at home. Because Spectrum Brands is structured for growth and efficiency, it can serve more consumers, customers and stakeholders around the world every year. The company is led by the values of trust, accountability and collaboration to serve others through this common mission: to make living better at home. For more information, please visit www.spectrumbrands.com. 

Visit Buyabans.com, shop online and receive doorstep delivery. Russell Hobbs products are now also available at selected Abans Elite showrooms.

 

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