Beyond Love musical concert launches movement to love animals ‘Huggerr’

Saturday, 22 February 2025 00:05 - - {{hitsCtrl.values.hits}}

Huggerr Founder Nuradha Pathirana with her team

Colombo witnessed an unforgettable evening on 14 February as Beyond Love took centre stage, blending music with a heartfelt mission. The sold-out concert, headlined by Sri Lanka’s beloved artists—Samitha Mudunkotuwa, Sashika Nisansala, Suneera Sumanga, and Nalaka Sajee with Grade14—was something more than just a Valentine’s Day celebration.

Beyond the mesmerising performances, Beyond Love marked the official launch of Huggerr, a brand dedicated to spreading kindness, warmth, and hope to animals in need. As the audience was swept away by the melodies of the night, a deeper message echoed through the event—love should extend beyond words and beyond people; it should uplift and protect all living beings.

Huggerr is more than just a brand; it is a movement, a powerful reminder that love, when put into action, can transform lives. Built on the foundation of love for animals, Huggerr supports rescue efforts, rehabilitation, and adoption initiatives, ensuring that every abandoned or homeless animal has a second chance at life.

To commemorate the launch, the event introduced Huggerr t-shirts and adorable teddy bears, both carrying a meaningful message of hope. These products serve as a symbol of safety and care, with every purchase directly funding animal welfare projects.

“Love isn’t just a feeling; it’s something we do,” said a Huggerr representative. “Beyond Love was the perfect platform to introduce Huggerr because love should go beyond words—it should make a real impact.”

The response from the audience was overwhelming. Enthusiastic attendees embraced the cause, purchasing Huggerr products and engaging with the brand’s vision. Many shared personal stories of rescuing and adopting animals, reinforcing the idea that kindness has no boundaries. The launch of Huggerr was not just well received—it was celebrated, marking the beginning of a growing community dedicated to creating change.

Beyond Love was not just a musical event; it was the start of something much bigger. It was a call to action, urging people to extend their love to those who need it most—abandoned and homeless animals. With its mission now set in motion, Huggerr is committed to expanding its reach, collaborating with animal welfare initiatives, and continuing to inspire people to be Keepers of Hope.

For more information on Huggerr and how you can be a part of this movement, visit www.huggerrpet.

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