ICL Brands’ ‘Secrets’ supports young designers

Saturday, 18 June 2022 00:00 - - {{hitsCtrl.values.hits}}

Launches three new fragrances at grand finale

ICL Brands Group Director Shanthi Bhagirathan

ICL Brands Ltd., a subsidiary of the Maharaja Group, recently joined hands with Chokolaate Mother Daughter Fashion Designer Contest 2022 at which 10 brilliant young designers showcased their casual, sports and evening wear.

The move was to further support the efforts of these young designers by ICL. The company’s youthful and vibrant fragrance brand for young women ‘Secrets’ also presented a special runway show comprising of designs by the finalists that were inspired by the brand’s latest collection.

Three brand new fragrances were launched at the show, and the 10 finalists were given the exciting task of creating one look inspired by a fragrance of their choice. The creations were showcased by professional models and ICL selected the overall winner. The final show was directed by renowned designer and fashion expert Dinesh Chandrasena and choreographed by Rozanne Diasz.

ICL Brands Group Director Shanthi Bhagirathan said: “Secrets is a well-known brand that speaks to the hearts and personalities of young women who aspire to be the best version of themselves in everything they do. We are especially happy to have partnered with Chokolaate Mother Daughter Fashion Designer this year.”

ICL Brands is one of the pioneering FMCG companies in Sri Lanka and is a household name in the male and female personal hygiene markets. The launch of three new fragrances inspired by the dynamism of young women will allow the brand to further entice young ladies to be confident and take on the world when wearing a Secrets perfume.